طراحی مدل دوسوتوانی سازمانی در سازمان‌های علمی و فنّاورانهٔ فعال حوزهٔ گردشگری با توجه به تجاری‌سازی (موردمطالعه: جهاددانشگاهی)

نوع مقاله : مقاله پژوهشی

نویسندگان

1 دانشجوی دکتری مدیریت تکنولوژی، دانشگاه آزاد اسلامی، واحد تهران جنوب، تهران، ایران.

2 دانشیار مدیریت تکنولوژی، دانشگاه آزاد اسلامی، واحد تهران جنوب، تهران، ایران

10.22034/jtd.2022.347756.2630

چکیده

دوسوتوانی سازمانی در حوزهٔ گردشگری از مفاهیم جدید به شمار می‌رود و به توانایی بالقوهٔ سازمان‌هایی در حوزهٔ گردشگری اشاره دارد که به‌صورت مؤثر در مدیریت کسب‌وکار امروز و مقابله با تقاضای فردای درحال‌تغییر فعال هستند. سازمان دوسوتوان در حوزهٔ گردشگری سازمانی است که نیازمند سازمان‌دهی برای استفاده از روش‌های اکتشاف و بهره‌برداری موفقیت‌آمیز است، به‌طوری که به تحقیق و توسعه در این حوزه می‌پردازد. هدف پژوهش حاضر طراحی مدل دوسوتوانی سازمانی در سازمان‌های علمی و فنّاورانهٔ فعال حوزهٔ گردشگری با توجه به تجاری‌سازی است. رویکرد تحقیق به‌صورت کیفی و روش تحقیق مبتنی بر نظریه‌پردازی داده‌‌بنیان یا رویکرد نظام‌مند اشتراوس و کوربین (1997) است. به‌منظور گردآوری اطلاعات پژوهش حاضر از مصاحبه‌های نیمه‌ساختاریافته استفاده شده و برای تجزیه‌وتحلیل اطلاعات از روش اشتراوس و کوربین (1997)‌ و مدل پارادایمی بهره گرفته شده است. نمونه‌گیری به روش نمونه‌گیری نظری و با استفاده از تکنیک‌های هدفمند (قضاوتی) و گلوله‌برفی (زنجیره‌ای) انجام شده که، بر مبنای آن، 16 مصاحبه با مدیران، اعضای هیئت‌علمی و خبرگان جهاد دانشگاهی که در هر دو حوزهٔ پژوهش و بهره‌برداری در سازمان‌های فعال حوزهٔ گردشگری دارای تجربه وتخصص هستند، انجام شده است. نتایج تحلیل داده‌های حاصل از مصاحبه‌ها طی فرایند کدگذاری باز، محوری و انتخابی به ایجاد نظریهٔ داده‌بنیان در حوزهٔ دوسوتوانی سازمانی برای سازمان‌های علمی و فنّاورانه منجر شده که، بر مبنای آن، معماری فرایند‌های دوسوتوانی سازمانی مبتنی بر بهره‌گیری از هوشمندی متعهدانه، در کنار مهندسی پژوهش و بهره‌برداری فنّاورانه، به‌منزلهٔ عناصر محوری در طراحی مدل دوسوتوانی سازمانی در سازمان‌های علمی و فنّاورانهٔ فعال حوزهٔ گردشگری در راستای تجاری‌سازی معرفی شده‌اند.

کلیدواژه‌ها

عنوان مقاله [English]

Designing The Organizational Ambidexterity Model in Scientific And Technological Organizations Active In The Field of Tourism in The Direction of Commercialization (Case Study: ACECR)

نویسندگان [English]

  • Ali Ghafary 1
  • Gholam Reza Hashem Zadeh Khorasgani 2
1 PhD student in Technology Management, Islamic Azad University, South Tehran Branch, Tehran, Tehran, Iran.
2 Associate Professor of Technology Management, Islamic Azad University, South Tehran Branch, Tehran, Tehran, Iran.
چکیده [English]

Organizational ambidexterity in the field of tourism is one of the new concepts; it refers to the potential ability of organizations in the field of tourism that are active in managing today's business and dealing with the changing demand of tomorrow. A multi-skilled organization in the field of tourism is an organization that needs to be organized in order to use successful exploration and exploitation methods. As it deals with research and development in this field, the aim of the current research is to design a model of organizational ambidexterity in scientific and technological organizations active in the field of tourism in the direction of commercialization. The research approach is qualitative and the research method is based on data-based theorizing or the systematic approach of Strauss and Corbin. Semi-structured interviews were used to collect information in the current research, and Strauss and Corbin method was used to analyze the data. And the paradigm model has been used. Sampling was done by theoretical sampling and using targeted (judgmental) and snowball (chain) techniques, based on which 16 interviews were conducted with managers, faculty members, and ACECR experts in both fields of research and exploitation has taken place in active organizations in the field of tourism that have experience and expertise in the mentioned organization. the results of the analysis of the data obtained from the interviews during the process of open, central and selective coding led to the creation of a data-based theory in the field of organizational ambivalence for scientific and technological organizations, based on which the architecture of organizational ambivalence processes based on the use of Committed intelligence, along with research engineering and technological exploitation, have been introduced as central elements in the design of the organizational ambivalence model in scientific and technological organizations active in the field of tourism in the direction of commercialization.

کلیدواژه‌ها [English]

  • Organizational ambidexterity
  • ambidexterity in tourism
  • Tourism scientific and technological organizations
  • Grounded Theory

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