گردشگری و توسعه

گردشگری و توسعه

گونه‌شناسی جذابیت‌های نوستالژیک تجربه‌شده در میان گردشگران اقامتگاه‌های بوم‌گرد‌ی (نمونۀ پژوهشی: اقامتگاه‌های بوم‌گرد‌ی شهرستان گناباد)

نوع مقاله : مقاله پژوهشی

نویسندگان
حمدالله سجاسی قیداری 1
مرضیه موسوی پور 2
حمیده مولایی 3
1 دانشیار، گروه جغرافیا، دانشکدۀ ادبیات و علوم انسانی، دانشگاه فردوسی مشهد، مشهد، ایران.
2 دانشجوی کارشناسی ارشد، گروه مدیریت جهانگردی، مؤسسۀ آموزش عالی بینالود مشهد، مشهد، ایران
3 دانشجوی دکتری، گروه جغرافیا و برنامه‌ریزی روستایی، دانشکدۀ ادبیات و علوم انسانی، دانشگاه فردوسی مشهد، مشهد، ایران.
10.22034/jtd.2025.475127.2960
چکیده
در زمینۀ خدمات گردشگری، اقامتگاه‌های بوم‌گرد‌ی ظرفیت فراوانی برای ایجاد فضای نوستالژیک و خاطره‌انگیز دارند. ازاین‌رو، هدف اصلی از این پژوهش شناسایی مهم‌ترین جذابیت‌های نوستالژیک اقامتگاه‌های بوم‌گرد‌ی بر اساس تحلیل تجربۀ زیستۀ گردشگران و همچنین شناسایی عوامل مؤثر بر وفاداری گردشگران به این اقامتگاه‌ها در شهرستان گناباد است. پژوهش از لحاظ روش‌شناسی مبتنی بر پارادیم عمل‌گرایی و با رویکرد پژوهش آمیخته (کمّی و کیفی) است. جامعۀ آماری پژوهش دربردارندۀ شانزده نفر از گردشگران در بخش کیفی و دویست نفر از گردشگران در هشت اقامتگاه بوم‌گرد‌ی شهرستان گناباد در بخش کمّی بوده است. روش جمع‌آوری داده‌ها در بخش کیفی با استفاده از مصاحبه‌های کیفی و عمیق نیمه‌ساختارمند و در قالب نظریۀ پدیدارشناسی توصیفی کلایزی و در روش کمّی بر اساس پرسش‌نامۀ محقق‌ساخته است. در بعد کیفی از شیوۀ پدیدارشناسی توصیفی کلایزی و در روش‌های کمّی از تحلیل‌های آماری مانند آزمون همبستگی کندال و آزمون کای دو برای تحلیل داده‌ها ‌استفاده شده است. یافته‌ها نشان از یازده عامل استخراجی حاصل از تجربه‌های نوستالژیک ادراک‌شدۀ گردشگران از اقامتگاه‌های بوم‌گرد‌ی دارد که با سه پارامتر ‌مؤثر‌ بر وفاداری گردشگران ازجمله توصیۀ بازدید به دیگران، انتخاب مکان‌ها برای بازدید دوباره در آینده و انتخاب مکان موردنظر برای نخستین سفر اوقات فراغت ارتباط معنادار دارد. همچنین، نشانگر ‌تأثیر‌ مهم این شاخص‌ها در وفاداری و بازگشت‌پذیری گردشگران است.
کلیدواژه‌ها
تحلیل جذابیت
گردشگری نوستالژیک
تجربه گردشگری
اقامتگاه‌های بومگردی
شهرستان گناباد

عنوان مقاله English

Typology of nostalgic attractions experienced among tourists of ecolodges (Case Study: Gonabad city ecolodges)

نویسندگان English

Hamdollah Sojasi Geidari 1
Marzieh Mousavipour 2
Hamideh Molaei 3
1 Associate Professor of Geography Department, Faculty of Letters and Humanities, Ferdowsi University of Mashhad, Mashhad, Iran
2 M.A. student of Department of Tourism Management, Mashhad Binaloud Institute of Higher Education, Mashhad, Iran.
3 Ph.D. student of Geography & Rural Planning, Faculty of Letters and Humanities, Ferdowsi University of Mashhad, Mashhad, Iran.
چکیده English

In the field of tourism services, ecolodges have great potential to create a nostalgic and memorable atmosphere. Therefore, the main objective of this research is to identify the most important nostalgic attractions of ecolodges based on the analysis of tourists' lived experiences and to identify the factors influencing tourists' loyalty to these ecolodges in Gonabad County. This study is methodologically based on the pragmatism paradigm and adopts a mixed-method approach (qualitative and quantitative). The statistical population in the qualitative section includes 16 tourists through in-depth interviews, while in the quantitative section, it consists of 200 tourists from 8 ecolodges in Gonabad County. Data collection methods involve qualitative and in-depth semi-structured interviews within the framework of descriptive phenomenology by Colaizzi in the qualitative section, and a researcher-designed questionnaire in the quantitative section. In the qualitative dimension, the descriptive phenomenological method by Colaizzi was employed, and in the quantitative methods, statistical analyses such as Kendall's correlation test and Chi-square test were used to analyze the data. The findings indicate eleven extracted factors derived from tourists' perceived nostalgic experiences of ecolodges, which are significantly correlated with three parameters influencing tourists' loyalty, including recommending visits to others, selecting the locations for future revisits, and choosing the desired location as the first travel destination during leisure time. These findings highlight the significant role of these factors in tourists' loyalty and returnability.

کلیدواژه‌ها English

Attraction Analysis
Nostalgic Tourism
Tourism Experience
Ecolodges
Gonabad County
 
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