An attractive destination image not only attracts tourists to newAIexperiences but also significantly increases the intention tovisit. In today's world, adopting AI in tourism is not only a necessity; it is also thekey to success increating personalized and unforgettable experiences for tourists.Therefore, the study aimsto investigate the effect of destination image onthe adoptionofAI and the intention to visit atourist destination, considering the moderatingrole of perceivedrisk.The statistical population of this study includes tourists inIsfahan, who were selected asa sample using the Cochran formula,400people.To collect data, aquestionnaire was distributed and collected usingan accessible method.The period was cross-sectional andthe data were collected in February2025.In this study, validityandreliability wereexamined and confirmed.To analyzethe data,structural equation modeling and confirmatory factor approach were used and the data were analyzed with the help ofSPSS26and SmartPLS 3.0software.The results showthat destination image has a positive and significant effect on the acceptance of artificialintelligence and visit intention,and acceptance of artificialintelligence has apositiveand significant effect on the intention to visit a touristdestination.Perceivedrisk can moderate the effect of acceptance of artificialintelligence on the intention to visit a tourist destination.According to the results and findings of the study, strengthening the positive image of the destination through marketing campaigns and education about artificialintelligence, along with clarifying perceived risks, can increase the acceptance of artificialintelligence and visit intention in the tourismindustry.Themain innovation ofthe studyis inexamining the moderating role of perceivedrisk inthe effect of acceptance of artificialintelligence on the intention tovisit a destination, a topic that has not received much attention inthe Iranian tourism space, including Isfahan.