نوع مقاله : مقاله پژوهشی
نویسندگان
1 عضو هیات علمی گروه مدیریت جهانگردی دانشگاه یزد
2 استادیار گروه مدیریت جهانگردی دانشگاه یزد، دانشکده اقتصاد، مدیریت و حسابداری
چکیده
کلیدواژهها
عنوان مقاله [English]
نویسندگان [English]
Creating value in tourism is very important because if the tourism industry creates no value for tourists, there will be no demand. As a result, the providers and suppliers of tourism services and products withdraw from the activity in this area and invest their resources elsewhere. Achieving the desired situation in the tourism industry of Yazd province will be possible if a framework for the evolution and development of tourism activities is designed and implemented in the form of an optimal model of the tourism value chain. The purpose of this study is to present the optimal model of the tourism value chain. Reviewing the research literature showed 67 key factors affecting the tourism value chain. Tourism experts approved 54 ones. Also, positive and negative effects and "destination management organization" were added and confirmed. According to the results, the tourism DMOs must emphasize the role of all the stakeholders of tourism development in the province and achieve the desired outputs, including maximizing the satisfaction of tourists and positive consequences and minimizing the negative impacts. Also, the optimal model must provide a framework and method to analyze the formation processes of the tourism experience and identify opportunities to increase value through positive actions or removing obstacles or restrictions.
کلیدواژهها [English]
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