نوع مقاله : مقاله پژوهشی
نویسندگان
1 دانشجوی دکتری مدیریت بازرگانی، واحد قزوین، دانشگاه آزاد اسلامی، قزوین، ایران
2 استادیارگروه مدیریت بازرگانی، واحد علوم و تحقیقات، دانشگاه آزاد اسلامی، تهران، ایران
3 دانشیارگروه مدیریت بازرگانی، واحد علوم و تحقیقات، دانشگاه آزاد اسلامی، تهران، ایران
4 استادیارگروه ریاضی، واحد قزوین، دانشگاه آزاد اسلامی، قزوین، ایران
چکیده
کلیدواژه‌ها
عنوان مقاله [English]
نویسندگان [English]
The purpose of this research is to study the dimensions of destination love along with strategies to create and strengthen it and to Design and Develop a model of the antecedents and consequences of tourist destination love. The present study was qualitative research based on the strategy of the grounded theory by using the interview tool. This research has been done focusing on Qazvin province as a tourist destination. And the statistical population of the study includes 16 professors and experts in the tourism industry of Qazvin province. The sampling method was done purposefully. And the three-step open, selective, and theoretical coding method was used for data analysis in this research. Also, the qualitative findings have been analyzed and explained using Maxqda software. The findings of the research indicate that in the tourist destination love is formed based on the passion for the destination, positive emotional connection, and Concern about the destination, whose stimuli include the destination experience (social, emotional, practical, and sensory) and Quality of tourism destination (the quality of the tourism phenomenon and product, facilities and interactive relationship with local employees and residents) and its consequences are also marketing achievements (destination loyalty, word of mouth (WOM) and tourist participation behaviors) and sustainable development (economic, environmental and socio-cultural). Also, two factors: identifying needs and advantages and strengthening communication with tourists were identified as strategies for creating destination love.
کلیدواژه‌ها [English]
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