آذر، عادل، غلامزاده، رسول و قنواتی، مهدی (1391). مدلسازی مسیری - ساختاری در مدیریت: کاربرد نرمافزار Smart- PLS. تهران: نگاه دانش.
جلالی، مرجانه، نادعلیپور، زهرا و فتحی، محمدرضا (1399). تأثیر بازاریابی تجربی بر نیات رفتاری بازدیدکنندگان از جاذبههای گردشگری (موردمطالعه: مجموعهٔ تفریحی دریاچهٔ شهدای خلیجفارس). گردشگری و توسعه، 9(1)، ۶۶-89.
حاجیکریمی، عباسعلی، رضایی دولتآبادی، حسین و یوسفیان، مهسا (1393). تأثیر ارزش ویژهٔ برند گردشگری بر قصد بازدید مجدد براساس الگوی ارزش ویژهٔ برند مبتنی بر مشتری (مطالعهٔ موردی: شهر اصفهان). چشمانداز مدیریت بازرگانی، 13(20)، 13-31.
داناییفرد، حسن، الوانی، سیدمهدی و آذر، عادل (1398). روششناسی پژوهش کمّی در مدیریت: رویکردی جامع. تهران: صفار - اشراقی.
داوری، علی و رضازاده، آرش (1397). مدلسازی معادلات ساختاری با نرمافزار PLS. تهران: انتشارات جهاد دانشگاهی.
دلشاد، علی، ابوهاشمآبادی، فرزانه، قاسمیان صاحبی، ایمن و اجلی، مهدی (1397). تحلیلی بر موانع توسعهٔ گردشگری الکترونیک در ایران: رویکرد مدلسازی ساختاری تفسیری فازی. کاوشهای مدیریت بازرگانی، 10(19)، ۲۱۲-۱۸۹.
دهقانی سلطانی، مهدی، شیری، اردشیر، نثاری، طاهره و رئوفی، مصطفی (1397). نقش رسانههای اجتماعی، شفافیت و مسئولیت اجتماعی در ارتقای عملکرد تجاری شرکتهای خدمات مسافرتی و گردشگری. مطالعات مدیریت گردشگری، 13(۴۳)، 1۴1-1۶9.
زارعی، عظیم، قربانی، فاطمه و پدرامنیا، مینو (1391). عوامل مؤثر بر واکنشهای رفتاری بازدیدکنندگان از مقصدهای گردشگری. مطالعات مدیریت گردشگری، 7(20)، ۱۴۱-۱۶۶.
سجادیان، فاطمه، شیخ، رضا و سوری، محمداحسان (139۵). شناسایی و تحلیل عوامل تأثیرگذار تبلیغات کلامی در بازاریایی مقاصد گردشگری با رویکرد تئوری مجموعهٔ راف و نتنوگرافی. (مطالعهٔ موردی: شیراز، اصفهان، تهران). گردشگری و توسعه، ۵(9)، 98-117.
صفاییپور، مسعود، گشتیل، فروغ، رحیمی چمخانی، علیرضا، پناهینژاد، ابوطالب و موسوی، سیدچمران (139۴). تأثیر استفاده از فنّاوری اطلاعات و ارتباطات بر شکلگیری گردشگری الکترونیکی در بین گردشگران ورودی به شهر شیراز. جغرافیا و توسعهٔ فضای شهری، 2(2)، ۷۳-۵۵.
طالبپور، مهدی، رجبی، مجتبی، مصلینژاد، محمد، صاحبکاران، محمدعلی و صمصامی، مهرداد (139۵). ارزیابی نیات رفتاری تماشاگران لیگ برتر هندبال ایران براساس کیفیت کارکرد و نتیجه. رویکردهای نوین در مدیریت ورزشی، ۴(13)، 23-۳۴.
محمدی، سارا، درزیان عزیزی، عبدالهادی و هادیانفر، نیلوفر (1399). توسعهٔ صنعت گردشگری با رویکرد بازاریابی سولومو. برنامهریزی و توسعهٔ گردشگری، 9(32)، ۶۹-۵۵.
Akhtar, N., & Ain, Q. U. (2016). Impact of a Brand Equity on Consumer Purchase Decision in L’Oreal Skincare Products. International Review of Management and Business Research, 5(3), 808-816.
Alalwan, A. A. (2020). Mobile food ordering apps: An empirical study of the factors affecting Customer e-satisfaction and continued intention to reuse. International Journal of Information Management, 50, 28-44.
Al-Zyoud, M. F. (2020). The role of firms mobile applications in developing brand's equity. Entrepreneurship and Sustainability Issues, 8(2), 324-340.
Amirkhanpour, M., Vrontis. D., & Thrassou, A. (2014). Mobile marketing: a contemporary strategic perspective. Int. J. Technology Marketing, 9(3), 253-269.
Aydin, G., & Ulengine, B. (2015). Effect of consumer-based brand equity on purchase intention: considering socioeconomic status and gender as moderating effects. Journal of Euromarketing, 24, 107-118.
Baker, D. A., & Crompton, J. L. (2000). Quality, satisfaction and behavioral intentions. Annals of tourism research, 27(3), 785-804.
Barutcu, S. (2007). Attitudes toward mobile marketing tools: A study of Turkish consumers. Journal of Targeting & Analysis for Marketing, 16, 26-38.
Bianchi, C., Pike, S., & Lings, I. (2014). Investigating attitudes towards three South American destinations in an emerging long haul market using a model of consumer-based brand equity (CBBE). Tourism Management, 42, 215-223.
Bose, S., Pradhan, S., Bashir, M., & Roy, S. K. (2022). Customer-Based Place Brand Equity and Tourism: A Regional Identity Perspective. Journal of Travel Research, 61(3), 511-527.
Car, T., Šimunić, M., & Laškarin, M. (2013). Mobile marketing and advertising strategies in tourism and hospitality industry. In Conference Academic and Business Research Institute International Conference-New Orleans, Academic and Business Research Institute, Florida (pp. 1-8).
Chahal, P. (2015). Growing trend of mobile marketing in online shopping. International Research Journal of Commerce & Law, 2(7), 27-34.
Chekalina, T. (2018). Destination brand promise: The core of customer-based brand equity modeling. Tourism Analysis, 23(1), 93-107.
Chi, H., Huang, K., & Nguyen, H. (2020). Elements of destination brand equity and destination familiarity regarding travel intention. Journal of Retailing and Consumer Services, 52, 1-10.
Cho, S. H. (2019). The effect of mobile tourism app characteristics on perceived value, satisfaction and behavioral intention. The Journal of Industrial Distribution & Business, 10(9), 45-52.
Dam, L. P. (2018). Destination consumer-based brand equity: The effects of social media on travel planning (Doctoral dissertation, Queensland University of Technology).
Deb, S. K., (2020). Evaluation of Mobile Applications in eTourism: An Innovative Outlook. International. Journal of Recent Technology and Engineering (IJRTE), 9(2). 614-623.
Dwivedi, A., Nayeem, T., & Murshed, F. (2018). Brand experience and consumers’ willingness-to-pay (WTP) a price premium: Mediating role of brand credibility and perceived uniqueness. Journal of Retailing & Consumer Services, 44, 100-107.
Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39-50.
Frias-Jamilena, D. M., Sabito-Ortiz, C. M., Martin-Santana, J. D., & Beerli-Palacio, A. (2018). The effect of cultural intelligence on consumer- based destination brand equity. Annals of Tourism Research, 72, 22-36.
Ghafari, M., Ranjbarian, B., & Fathi, S. (2017). Developing a brand equity model for tourism destination. International Journal of Business Innovation & Research, 12(4), 484-507.
Gana, M. A., & Koce, H. D. (2016). Mobile Marketing: The influence of trust and privacy concerns on consumers’ purchase intention. International Journal of Marketing Studies, 8(2), 121-127.
Haji, S., Surachman, S., Ratnawati, K., & MintartiRahayu, M. (2021). The effect of experience quality, perceived value, happiness and tourist satisfaction on behavioral intention. Management Science Letters, 11(3), 1023-1032.
Hossain, T., & Amin, M. S. (2015). Innovative Mobile Marketing Strategies for Tourism Sector using Segmentation for Targeted and Effective Marketing Programs. In Proceedings of the International Conference on Business Management & Information Systems, (pp. 1-10).
Huang, L., Mou, J., See-To, E. W., & Kim, J. (2019). Consumer perceived value preferences for mobile marketing in China: A mixed method approach. Journal of Retailing & Consumer Services, 48, 70-86.
Ibanez, M., & George, B. (2017). Place branding in tourism: a review of theoretical approaches & management practices. Tourism & Management Studies, 13(4), 10-19.
Jee, T. W., Ting, H. B., & Alim, M. A. (2019). Community based tourism re-visit intention: Tourists’ Perspective. International Journal of Business and Society, 20(2), 585-604.
Khuong, N., & Phuong, N. (2017). The Effects of Destination Image, Perceived Value, and Service Quality on Tourist Satisfaction and Word-of-Mouth — A Study in Ho Chi Minh City, Vietnam. International Journal of Trade, Economics and Finance, 8(5), 217- 224.
Kim, M., Lee, C. K., Preis, M. W. (2020). The impact of innovation and gratification on authentic experience, subjective well-being, and behavioral intention in tourism virtual reality: The moderating role of technology readiness, Telematics and Informatics.
Kim, S., Choe, J. & Petrick, J. (2018). The effect of celebrity on brand awareness, perceived quality, brand image, brand loyalty & destination attachment to literary festival. Journal of Destination Marketing & Management, 9, 320-329.
Liu, C. H. S., & Chou, S. F. (2016). Tourism strategy development and facilitation of integrative processes among brand equity, marketing and motivation. Tourism Management, 54, 298-308.
Masika, C. (2013). The influence of mobile marketing on brand equity a case study of Safaricom limited (Doctoral dissertation, University of Nairobi).
McLean, G., Al-nabhani, K., & Wilson, A. (2018). Developing a Mobile Applications Customer Experience Model (MACE)-Implications for Retailers. Journal of Business Research, 85, 325-336.
Mohammadi, S., Darzin Azizi, A., & Hadianfar, N. (2020). Development of Tourism Industry with SoLoMo Marketing Approach. Journal of Tourism Planning and Development, 9(32), 55-69.
Muslim, A., Harun, A., Ismael, D., & Othman, B. (2020). Social media experience, attitude and behavioral intention towards umrah package among generation X and Y. Management Science Letters, 10(1), 1-12.
Özer, A., Argan, M. T., & Argan, M. (2013). The effect of mobile service quality dimensions on customer satisfaction. Procedia-Social and Behavioral Sciences, 99, 428-438.
Oztas, Y. B. (2015). The increasing importance of mobile marketing in the light of the improvement of mobile phones, confronted problems encountered in practice, solution offers and expectations. Procedia-social and Behavioral Science, 195, 1066-1073.
Palos-Sanchez, P., Saura, J. R., Reyes-Menendez, A., & Esquivel, I. V. (2018). Users' acceptance of location-based marketing apps in tourism sector: an exploratory analysis. Journal of Spatial & Organizational Dynamics, 6(3), 258-270.
Pantano, E. & Priporas, C. V. (2016). The effect of mobile retailing on consumers' purchasing experiences: A dynamic perspective. Computers in Human Behavior, 61, 548-555.
Papakonstantinidis, S. (2017). The SoLoMo customer journey: a review and research agenda. Innovative Marketing, 13(4), 47-54.
Persaud, A., & Azhar, I. (2012). Innovative mobile marketing via smartphones: Are consumers ready? Marketing Intelligence & Planning, 30(4), 418-443.
Prados-Peña, M. B., & Del Barrio-García, S. (2021). Key antecedents of brand equity in heritage brand extensions: The moderating role of tourist heritage experience. European Research on Management and Business Economics, 27(3), 100153.
Prayag, G., Hosang, S., Muskat, B., & Chiappa, G. (2017). Understanding the relationship between tourist’s emotional experiences, perceived overall image, satisfaction & intention to recommend. Journal of Travel Research, 56(1), 41-54.
Rashki Ghaleno, M., Rabbi Zavareh, M., & Bahrami, E. (2016). Effect of mobile marketing on customer-oriented brand equity in insurance industry. International Journal of Management, Accounting & Economics, 3(3), 185-201.
Rattanaburi, K., & Vongurai, R. (2021). Factors influencing actual usage of mobile shopping applications: Generation Y in Thailand. The Journal of Asian Finance, Economics, and Business, 8(1), 901-913.
Rauschnabel, P. H., Felix, R., & Hinsch, C. H. (2019). Augmented reality marketing: How mobile AR-apps can improve brands through inspiration. Journal of Retailing & Consumer Services, 49, 43-53.
Razavi Satvati, S., Rabei, M., & Rasoli, K. (2016). Studying the relationship between brand equity & consumer behavior. International Review, 1(2), 153-163.
Roozy, E., Arastoo, M. A., & Vazifehdust, H. (2014). Effect of brand equity on consumer purchase intention. Indian J. Sci. Res, 6(1), 212-217.
San-Martin, H., Herrero, A., & Iso Salmones, M. (2019). An integrative model of destination brand equity & tourist satisfaction. Current Issues in Tourism, 22(16), 1992-2013.
Sarker, M. M., Mohd-Any, A. A., & Kamarulzaman, Y. (2019). Conceptualising consumer-based service brand equity (CBSBE) and direct service experience in the airline sector. Journal of Hospitality and Tourism Management, 38, 39-48.
Shankar, V. (2016). Mobile marketing: The way forward. Journal of interactive marketing, 34, 1-2.
Sheng, M. L., & Teo, T. S. (2012). Product attributes and brand equity in the mobile domain: The mediating role of customer experience. International journal of information management, 32(2), 139-146.
Smutkupt, P., Krairit, D., & Khang, D. B. (2012). Mobile marketing and consumer perceptions of brand equity. Asia Pacific Journal of Marketing and Logistics.
Tarabsz, A., Patwa, N., Kkanzadee, K., Chaudhary, A., Jain, N., Basu, S., & Deepadhar, S. (2017). Factors affecting customer engagement in shopping malls through solomo. (social, local, mobile) application. The International Journal of Management, 6(4), 23-39.
Taskin, C., Ozturk, O., & Karadamar, A. (2017). Measuring the customer based brand equity of a destination as a ‘Furniture brand’. International Journal of Management & Applied Science, 3(3), 1- 5.
Timur, B. (2018). Service quality, destination image & revisit intention relationships at thermal tourism businesses. Journal of Gastronomy, Hospitality and Travel, 1(1), 38-48.
Vachhani, A. (2017). A descriptive study of impact of mobile marketing on consumer behavior in India. International Journal of Advanced Research (Int. J. adv. Res), 5(6), 1823-1827.
Wang, W. T., & Li, H. M. (2012). Factors influencing mobile services adoption: a brand‐equity perspective. Internet Research.
Yang, Y., Liu, X., & Li, J. (2015). How customer experience affects the customer- based brand equity for tourism destinations. Journal of Travel & Tourism Marketing, 32(1), 97-113.
Yousaf, T., & Ali, M. (2018). Tourism satisfaction & environmental concerns & Tourism in & beyond Dal lake, Kashmir. Journal of Tourism & Hospitality, 7(2), 2167-0269.
Yousef, A., Amin, I., & Gupta, A. (2017). Conceptualizing tourist based brand equity pyramid: an application of Keller brand pyramid model to destinations. Tourism and Hospitality Management, 23(1), 119-137