بررسی سطح ادراک گردشگران از مخاطرات مقاصد روستایی و عوامل مؤثر در آن (مطالعهٔ موردی: روستاهای هدف گردشگری شهرستان گرگان)

نوع مقاله : مقاله پژوهشی

نویسنده

استادیار گروه جغرافیا، دانشگاه فردوسی مشهد، مشهد، ایران

10.22034/jtd.2022.301175.2426

چکیده

صنعت گردشگری، در کنار مزایا و منافع خود، با مخاطرات و فرایندهای تهدیدکننده‌ای روبه‌رو است که، در صورت عدم‌مدیریت، با افول مزایای این صنعت مواجه خواهیم شد. یکی از مهم‌ترین راه‌های مدیریت مخاطرات مقاصد گردشگری ارتقای ادراک گردشگران از مخاطرات محیطی پیش از سفر است. مقالهٔ حاضر به بررسی و پاسخ به این سؤال پرداخته که ادراک گردشگران از مخاطرات نواحی روستایی در چه سطحی است و چه عواملی در این ادراک تأثیرگذارند. برای این منظور، از روش‌شناسی توصیفی - تحلیلی استفاده شده است. حجم نمونهٔ تحقیق شامل 267 گردشگر روستایی روستاهای هدف گردشگری شهرستان گرگان است که براساس فرمول کوکران با جامعهٔ آماری نامعلوم تعیین شده است. داده‌های گردآوری‌شده از طریق پرسش‌نامه با استفاده از آزمون‌های آماری مقایسهٔ میانگین، آزمون‌های هم‌بستگی و تحلیل عاملی اکتشافی تجزیه‌وتحلیل شدند. براساس نتایج، از بین ابعاد سازندهٔ متغیر ادراک ریسک مخاطرات (شناختی، احساسی و عملکردی) در بین گردشگران، بُعد احساسی بیشترین و بُعد عملکردی کمترین مقدار را دارد. همچنین، با استفاده از تحلیل عاملی اکتشافی عوامل مؤثر در ادراک خطر گردشگران به چهار محور شناخت مقصد، عوامل زیرساختی و فیزیکی مقصد، شرایط و توانایی‌های فردی و دریافت‌های اجتماعی از محیط قابل‌دسته‌بندی هستند.

کلیدواژه‌ها

عنوان مقاله [English]

Investigating The Tourists' Perception of The Risks of Rural Destinations And The Factors Affecting It (Case Study: Tourism Target Villages of Gorgan Township)

نویسنده [English]

  • tahereh sadeghloo
Assistant Professor, Department of Geography, Ferdowsi University of Mashhad, Mashhad, Iran
چکیده [English]

The tourism industry, in addition to its advantages as one of the spatial objects, is facing risks and threatening processes that will face a decline in the benefits of this industry if not managed.  One of the most important ways to manage the risks of tourist destinations and maintain the destination is to improve tourists' perception of environmental risks before the trip. The present article examines and analyzes the risk perception indicators of environmental hazards of tourists in rural areas with descriptive-analytical methodology. The statistical population includes 267 rural tourists in the tourism target villages of Gorgan County. The collected data were analyzed using mean comparison tests, correlation tests, and heuristic factor analysis. According to the results, among the constructive dimensions of the risk perception variable (cognitive, emotional and functional) among tourists, the emotional dimension has the highest and the functional dimension has the lowest value. In addition, using exploratory factor analysis, the factors affecting tourists' risk perception could categorized into four factor; destination recognition, infrastructural and physical factors of destination, individual conditions and abilities, and social perceptions of the environment

کلیدواژه‌ها [English]

  • Rural tourism
  • Environmental hazards
  • Risk perception
  • Travel decision
  • Gorgan Township

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