عنوان مقاله [English]
The tourism industry, in addition to its advantages as one of the spatial objects, is facing risks and threatening processes that will face a decline in the benefits of this industry if not managed. This industry will face. One of the most important ways to manage the risks of tourist destinations and maintain the destination is to improve tourists' perception of environmental risks before the trip. The present article examines and analyzes the risk perception indicators of environmental hazards of tourists in rural areas with descriptive-analytical methodology. The statistical population includes 267 rural tourists in the tourism target villages of Gorgan County. The collected data were analyzed using mean comparison tests, correlation tests, and heuristic factor analysis. According to the results, among the constructive dimensions of the risk perception variable (cognitive, emotional and functional) among tourists, the emotional dimension with a value of 3.21 has the highest and the functional dimension with a value of 3.08 has the lowest value. Also, using exploratory factor analysis, the factors affecting tourists' risk perception were categorized into 4 axes of destination recognition, infrastructural and physical factors of destination, individual conditions and abilities, and social perceptions of the environment. Finally, the findings show that the perception of risk, especially in the case of covid19 pandemics, has a great impact on travel decisions and their planning, and has greatly changed the destination, type of accommodation, or vehicles used for travel. In some tourists, tourism time has also been delayed.