نوع مقاله : مقاله پژوهشی
1 دانشجوی دکترای دانشگاه علم و فرهنگ
2 دانشکده گردشگری دانشگاه علم وفرهنگ
3 جهاد دانشگاهی
4 هیات علمی دانشگاه علم و فرهنگ
عنوان مقاله [English]
Despite the consensus on the effectiveness of excellence in the development and promotion of individual and social performance but so far the model of excellence tourism has not been scientifically and comprehensively developed and presented.The present exploratory-developmental research has been carried out in order to fill this gap and with the aim of " Providing a model of excellence tourism with a communication approach" and is based on a combined method. In the qualitative part library resources and opinions of experts available on tourism, spirituality, culture and psychology are used purposefully, and in the quantitative part a researcher-made questionnaire in the Likert scale has been used.To analyze the qualitative data thematic analysis (theme) and in the quantitative part confirmatory factor analysis (CFA) model and structural equation modeling (SEM) have been used. MAXQDA, SPSS22 and LISREL8.8 software were used for statistical analysis. According to the findings and the presented model, the ecosystem of the transcendental tourism school as an educational and informal ecosystem is manifested with a spiritual spirit and within the framework of human communication dimensions and by using the spiritual components of the model causes the development and deepening the scope of cognition, self-awareness, co-creation and technique can be considered one of the most appropriate ways to achieve sustainable human excellence.