The purpose of this research was to study the future of tourist experience management in boutique hotels in the urban tourism industry of Iran. This research is applied in terms of purpose and exploratory-analytical in nature, which was conducted using the MICMAC structural analysis method. The participants in the research were 12 tourism management experts who were selected using purposive sampling of the judgment type. The structural interaction analysis method and MICMAC software were used in data processing. According to the findings of the structural analysis, unique space design, excellent personalized services, warm staff interaction, superior accommodation quality, local cultural identity, natural relaxing atmosphere, excellent health standards, authentic food experience, smart hotel technology, cleanliness and order, quick staff response, security and tranquility, diversity of tourism activities, and a sense of perceived value. The results of the surveys and analysis of the desired, existing, and catastrophic situations show that the current situation of urban boutique hotels in Iran is a combination of actual capacities and serious shortcomings; Especially in the field of smart technology, the diversity of activities offered, sustainable health standards and the design of unique spaces that shape the spirit of the boutique hotel. Accordingly, it can be said that the future competitiveness of boutique hotels in Iran is highly dependent on their management's ability to move from the current situation to the desired situation and prevent a fall into a catastrophic situation that could completely destroy the hotel brand and the destination.