گردشگری و توسعه

گردشگری و توسعه

تبیین و تحلیل شایستگی‌های بین‌‌فرهنگی گردشگران واردشده به ایران (مورد مطالعه: گردشگران چینی)

نوع مقاله : مقاله پژوهشی

نویسندگان
محمد علیزاده 1
مژده پاسیار 2
سعیده اسماعیلی 3
1 استادیار گروه ایران‌شناسی، دانشگاه ولی‌عصر رفسنجان، رفسنجان، ایران
2 دانشجوی دکتری گردشگری، دانشگاه علامه طباطبائی، تهران، ایران
3 استادیار، گروه سیاست‌گذاری و توسعۀ گردشگری، دانشکدۀ گردشگری، دانشگاه تهران، تهران، ایران
10.22034/jtd.2025.527154.3079
چکیده
این پژوهش با هدف بررسی شایستگی بین‌فرهنگی گردشگران چینی در ایران و تحلیل تأثیر آن در تعاملات فرهنگی بین گردشگران و جامعۀ میزبان انجام شده است. ضرورت این پژوهش از اهمیت روزافزون تعاملات بین‌فرهنگی در صنعت گردشگری ناشی می‌شود؛ جایی که شایستگی بین‌فرهنگی می‌تواند به کاهش سوءتفاهم‌های فرهنگی و تقویت درک متقابل کمک کند. روش پژوهش توصیفی-تحلیلی و از نوع پیمایشی است و به‌علت نبود راهنمایان چینی‌زبان تخصصی نمونه‌گیری هدفمند انجام شده است. داده‌ها از طریق پرسش‌نامه‌های حضوری و الکترونیکی از سی راهنمای گردشگری که تجربۀ تعامل با گردشگران چینی داشتند گردآوری شده است. داده‌ها با استفاده از نرم‌افزار معادلات ساختاری اسمارت پی‌ال‌اس تحلیل شده است، که قادر است تحلیل‌های پیچیده را انجام دهد. بنا بر نتایج پژوهش، ابعاد شایستگی بین‌فرهنگی شامل اقدام بین‌فرهنگی، درک تفاوت‌های فرهنگی، قدردانی فرهنگی و مسئولیت‌پذیری فرهنگی است که تأثیر مستقیم و معناداری در تعاملات مثبت بین گردشگران و جامعۀ میزبان دارند. بااین‌حال، ارتباط آن با مشارکت فعال معنادار نبوده که نشان‌دهندۀ لزوم طراحی فرصت‌های بیشتر برای مشارکت گردشگران است. یافته‌ها همچنین بر نقش مهم راهنمایان گردشگری در کاهش سوءتفاهم‌ها و بهبود تجربیات گردشگران تأکید دارد. این پژوهش پیشنهاد می‌کند، با سرمایه‌گذاری در آموزش مهارت‌های بین‌فرهنگی و توسعۀ زیرساخت‌های دیجیتال، تجربۀ گردشگری در ایران را ارتقا داد و جایگاه کشور را در بازارهای بین‌المللی تقویت کرد
کلیدواژه‌ها
شایستگی بین‌فرهنگی
گردشگران چینی
راهنمایان گردشگری

عنوان مقاله English

An Explanation and Analysis of the Intercultural Competencies of Incoming Tourists to Iran (Case Study: Chinese Tourists)

نویسندگان English

Mohammad Alizadeh 1
Mojdeh Pasyar 2
Saiede Esmaeili 3
1 Assistant Professor, Department of Iranian Studies, Vali-e-Asr University of Rafsanjan, Rafsanjan, Iran
2 PhD Student in Tourism, Allameh Tabataba’i University, Tehran, Iran.
3 Assistant Professor, Department of Tourism Policy and Development, Faculty of Tourism, University of Tehran, Tehran, Iran
چکیده English

This study aims to examine the intercultural competencies of Chinese tourists in Iran and analyze their impact on cultural interactions between tourists and the host community. The necessity of this research arises from the growing importance of intercultural interactions in the tourism industry, where intercultural competence can help reduce cultural misunderstandings and foster mutual understanding. The research employs a descriptive-analytical and survey-based methodology and Due to the lack of specialized Chinese language guides; sampling was conducted purposively. Data were collected through both in-person and electronic questionnaires distributed to 30 tour guides with experience in interacting with Chinese tourists. Data analysis was conducted using the structural equation modeling software Smart-PLS. This software is capable of performing complex analyses. The findings reveal that intercultural competence comprises four key dimensions: intercultural action, cultural difference awareness, cultural appreciation, and cultural responsibility. These dimensions have a direct and significant impact on positive interactions between tourists and the host community. However, the relationship between intercultural competence and active participation was not statistically significant, indicating a need to create more opportunities for tourist engagement. The results also underscore the critical role of tour guides in mitigating misunderstandings and enhancing tourists’ experiences. The study suggests that investing in intercultural skills training and the development of digital infrastructure can enhance the tourism experience in Iran and strengthen the country’s position in international markets.

کلیدواژه‌ها English

Intercultural Competence
Chinese Tourists
Tour Guides
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