Today, the role of sensory marketing in the development of the tourism industry is very important. In general, marketing in the development of the tourism industry helps companies and related organizations to market their brands. The present article aims to model sensory marketing in tourism destination branding. The present study is based on the philosophical assumptions of pragmatism and a mixed approach. In the exploration phase of the qualitative model, the content analysis strategy was used, and in the quantitative phase, the validation was done using the fuzzy Delphi method. Data collection was done with a cross-sectional time approach and by library and field methods. In the quantitative part, an exploratory questionnaire was used from qualitative analysis, the validity and reliability of which have been confirmed. The statistical population of the research in the qualitative phase is tourism experts and in the quantitative part, managers, business owners, and entrepreneurs active in the field of tourism in the city of Nahran, who were determined through information-based purposive sampling of 20 people, taking into account educational, occupational, and specialized criteria. The results of the research showed that the most important driving factors include the dimensions of the visual identity of the tourist destination, the unique tactile experience of the destination brand, audio advertising, and brand awareness, and the most important consequential factors include the dimensions of the development of the global tourist destination brand, the comfort and convenience of tourists in public spaces, and loyalty to the destination brand.