In this research, the design of a paradigmatic model of the effect of experiential marketing on the choice of a tourist destination has been discussed. The type of research is mixed (qualitative and quantitative). In terms of purpose, it is practical, and in terms of method, data is foundational and cause-effect, and it is set according to the method of Strauss and Corbin. First, the literature was reviewed with the library method. Then, using semi-structured interviews, with 15 experts, the data of the qualitative part of the research was collected. Based on the foundation's data theory, causal, contextual, intervening factors, strategies, and consequences were classified into 6 main categories, 15 subcategories, and 45 concepts. In the quantitative part of the research, 482 valid and appropriate data were collected and analyzed using structural modeling and PLS software. The research results showed that the causal categories of experiential marketing include perceptual factors, promotion and incentive activities, tourism cost, tourism motivation; background conditions including tourist attractions, tourism infrastructure and physical evidence; Intervening conditions include economic conditions, cultural and social conditions, political and legal conditions, security and safety, and the consequences of experiential marketing include consequences related to tourists, consequences related to tourism destinations