نوع مقاله : مقاله پژوهشی
نویسندگان
1 دانشگاه ازاد اسلامی، واحد بین الملل کیش
2 دانشیار بخش مدیریت، دانشگاه شیراز، شیراز، ایران
3 واحد الکترونیکی دانشگاه ازاد اسلامی
4 دانشگاه ازاد اسلامی واحد تهران غرب
چکیده
کلیدواژهها
عنوان مقاله [English]
نویسندگان [English]
One of the important fields in marketing, which can play a special role in the development of tourism, is experiential marketing. The purpose of this research is to identify the development and progress made in the field of experiential marketing in tourism. In order to achieve this, the articles in the O Science website were analyzed in a period of 28 years (1994 to 2022) with scientometric methods. The results of a comprehensive review of the application of experiential marketing in tourism by identifying its foundations, influential works and the intellectual connection between these works. Notably, this analysis reveals more cited articles, key authors, important keywords, intellectual milestones, and emerging research trends in the field. These results will help researchers to understand the boundaries of the research conducted in the application of experiential marketing in tourism and obtain valuable scientific information through which they can determine the development process of their future research.
کلیدواژهها [English]