نوع مقاله : مقاله پژوهشی
نویسندگان
1 علم و فرهنگ
2 دانشگاه تهران
3 دانشگاه علم و فرهنگ
چکیده
کلیدواژهها
عنوان مقاله [English]
نویسندگان [English]
with the growth of the growing importance of electronic services, these services have become essential for all businesses and loyalty to electronic services is an important tool for competition and survival. Nowadays, due to the expansion of technology and its replacement with traditional methods in the growing tourism industry, electronic loyalty of customers is also a very important factor in the development of the tourism industry. In this regard, the existence of a comprehensive model for measuring and assessing the affecting Factors on Electronic Loyalty to improve and management of tourism services, is well understood.
The purpose of the present study was to investigate the factors affecting the electronic loyalty of tourists in the tourism holding and the centers of the Mostazafan Foundation. Thus, three factors affecting electronic loyalty, including electronic satisfaction, electronic trust, and electronic quality, as well as effective indicators on all three factors were identified. After selecting the model, using a questionnaire and distributed among clients of holding of tourism and recreation centers, a number of 384 people who were selected through simple random sampling and all of them used electronic services, the required data collection and validity and accuracy of the components of the model were measured. To analyze the results of the factor analysis regression analysis and variance and structural equation LISREL and SPSS software were used. The results show the quality of electronic services effect on trust and satisfaction and therefore customer loyalty in the tourism industry.
کلیدواژهها [English]
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