نوع مقاله : مقاله پژوهشی
نویسندگان
1 استادیارپژوهشکده توسعه تکنولوژی جهاد دانشگاهی صنعتی شریف
2 دانشیار دانشگاه علم و فرهنگ
چکیده
کلیدواژهها
عنوان مقاله [English]
نویسندگان [English]
Nowadays, the creative tourism paradigm has been welcomed in the knowledge-increasing system of tourism, and many believe that the sustainability of the tourism industry depends on the creative tourism. This research is a qualitative and applied and in terms of data collection it is a descriptive-analytical study. In this research, the tourism ecosystem architecture of Rasht as a creative gastronomic city has been studied to provide a background for the development of management capacity in this networked ecosystem. This architecture is based on key ecosystem roles and actors. Thematic analysis has been used to find effective roles and the social network analysis has been used to analyze and interpret its key roles and actors. The findings of this study can be expressed at both micro and macro levels. At the micro level, the key roles and actors have been identified and analyzed in three categories: "the roles played in the ecosystem", "the roles not yet performed" and "the roles that are on the way of being performed." It also explains what key actors should take to improve and develop the ecosystem. At the macro level, it has been shown that the necessary and sufficient condition for the development of the tourism ecosystem of Rasht as a creative gastronomic city is the development and expansion of social capital in the city. The capital and treasure whose background of birth and growth is tolerance. Obviously, the prosperity and livelihood of the local community of this creative destination will increase with the attraction of international tourists.
کلیدواژهها [English]
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