نوع مقاله : مقاله پژوهشی
نویسندگان
1 مدیریت جهانگردی، دانشکده گردشگری، دانشگاه سمنان
2 گروه آموزشی مدیریت جهانگردی- دانشکده گردشگری- دانشگاه سمنان
چکیده
کلیدواژهها
عنوان مقاله [English]
نویسندگان [English]
Pecrception of tourist expectations is important in demand context, because they assess service quality based on comparison services with their expectations. The aim of this research is to investigate Investigate the effect of tourist’s expectations on behavioral tendencies with meditation role of perceived service quality tourism. The research was descriptive and aimed to establish a correlation between the research variables. The study population consists of all Tourists of this companies. For this purpose, 251 questionnaires were completed by Tourists of the eco-tour Company Aftab-e Kalout. Data obtained from the questionnaires were measured using SPSS software, using Confirmation Analysis and Spearman's Correlation Test. The results of information analysis showed that the level of expectations of tourists from perceived quality index, which includes criteria of tangible factors, reliability and trust, staff and responsiveness, has a positive and significant effect on the behavioral tendencies of tourists. Finally, in addition to the expectations of tourists directly affect their behavioral tendencies, tourists' expectations through mediation of perceived quality also affect the behavior patterns of tourists
کلیدواژهها [English]
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