نوع مقاله : مقاله پژوهشی
نویسنده
عضو هییت علمی دانشگاه سمنان
چکیده
کلیدواژهها
عنوان مقاله [English]
نویسنده [English]
Strategic alliance formation in the service industries like tourism, in on hand, based on accelerating competitiveness in commerce world and on other hand, due to the special industrial features, are expanding. Meanwhile, the formation of such alliances in some tourism branches like medical tourism is more important because of two fields are engaged here; Tourism and medical. However, there seems to be little research about strategic alliances formation in this industry. Here, one of the important ignored issue is organizational features impact on medical tourism strategic alliance formation. Hence, the purpose of this study was to identify a network of themes related to organizational characteristics affecting the medical tourism strategic alliances formation at Iran. To this end, 17 medical tourism experts have been recognized by snowball sampling. Data have been gathered through semi-structured interviews and analyzed with Maxqda10 software based on theme analysis. Interview’s results analysis shows influential organizational features can be recognize in the three organizing themes including organization strategic view, organization management, and organization structure features
کلیدواژهها [English]
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