نوع مقاله : مقاله پژوهشی
نویسندگان
استادیار دانشکده مدیریت و حسابداری، دانشگاه آزاد اسلامی رشت - گیلان
چکیده
کلیدواژهها
عنوان مقاله [English]
نویسندگان [English]
Food is an important part of the services provided to tourists. Considering the motivation and new experiences as the main motivation for tourists, the new experiences will have a great impact on the tourists’ decisions and their behaviors, and also will have an impact on the choice of food. Therefore, the present study was conducted to investigate the effect of personal traits related to the food of domestic tourists on travel results. The statistical population of the study consisted of domestic and Iranian tourists visiting Ramsar tourist destination.Sample size was calculated 384 for the unrestricted statistical population based on the formula for calculating the sample size. Convenience sampling method was used to select participant. Data collection was done by distributing the questionnaire. Data analysis was performed through SPSS23 and SmartPLS2 software packages. In the present study, the role of food-related personality traits on the results of the Iranian tourists travel to Ramsar was studied through the method of structural equation modeling approach based on partial least squares, while in previous studies this area has not been addressed. The findings suggest that food-related personality traits have a positive and significant effect on the consumption of new food and Satisfaction, but in the presence of a moderator of novelty seeking, food satisfaction, word of mouth, and the incentive to revisit is not. Other results are presented in form of conclusion and recommendations.
کلیدواژهها [English]
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