نوع مقاله : مقاله پژوهشی
نویسنده
دانشیار جغرافیا و برنامه ریزی شهری، دانشگاه شهید چمران اهواز، اهواز، ایران.
چکیده
کلیدواژهها
عنوان مقاله [English]
نویسنده [English]
The role of investment in tourism development is vital, leading, and fundamental. For this reason, tourism development is utterly dependent on domestic and foreign investments in each country; without these investments, even the formation of tourism with economic impact is impossible. For this purpose, the present study was compiled to compile and prioritize development strategies for investment in tourism in Khuzestan province. This developmental-applied study employed a descriptive-analytical research method and survey research. The statistical population consisted of 30 tourism and investment experts, all selected as samples due to the limited number. Multi-criteria decision-making techniques were used in the fuzzy environment, such as Fuzzy DEMATEL (FDEMATEL) and Fuzzy Network Analysis Process (FANP), combining them in the SWOT model to analyze the data. Also, MATLAB and Excel software were used to solve the mentioned fuzzy decision-making models. The results of the research showed that to achieve the development of investment in the tourism sector of Khuzestan province, it is necessary to operationalize the strategies according to the priority of the diversity strategy (ST) (with a weighted score of 29%); review strategy (WO) (with a weighted score of 26%); defensive strategy (WT) (with a weighted score of 24%); and offensive strategy (SO) (with a weighted score of 21%) should be at the top of the executive plans of the relevant managers. These results indicate that the strengths and threats prevail over the weaknesses and opportunities in developing investment in the province's tourism sector.
کلیدواژهها [English]
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