نوع مقاله : مقاله پژوهشی
نویسندگان
1 دانش‌آموخته کارشناسی ارشد مدیریت بازاریابی دانشگاه کردستان
2 استادیار گروه مدیریت بازرگانی دانشگاه کردستان
3 استادیار گروه مدیریت بازرگانی دانشگاه خوارزمی
چکیده
کلیدواژه‌ها
عنوان مقاله [English]
نویسندگان [English]
In today's era, tourism is one of the influential factors in the expansion of international relations, and it is a creator of job opportunities in the economic sector and a factor for establishing social and cultural interactions. Film and cinema is one of the factors that can play a key role in the development of tourism. This research has an applied purpose and is a descriptive-survey type of study. The target society of this research is the audience of cinema and television films (cinema, series, documentary, etc.) who have seen the films made in the space of Kurdistan province or centered on the subject of Kurdistan province. Since the exact amount of the number of non-native people who have seen the films (centered on the location and subject of Kurdistan province) is not available, it is assumed to be unlimited and the number of 384 people was selected by easy random sampling. The main tool for collecting information in this research is a questionnaire, the validity of which will be checked at the content level, and its reliability was checked through Cronbach's alpha test. After collecting and completing the research questionnaires, it was analyzed through SPSS and AMOS software. The results of the analysis of the research hypotheses indicated that all the research hypotheses were confirmed. Filmmaking infrastructure has the greatest effect on tourists' intention with a coefficient of 0.57, and the least effect with a coefficient of 0.34 is related to the effect of tourists' intention on tourists' experience.
کلیدواژه‌ها [English]
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