نوع مقاله : مقاله پژوهشی
نویسندگان
1 گروه مدیریت صنعتی، واحد رشت، دانشگاه آزاد اسلامی، رشت، ایران
2 گروه مدیریت دولتی، واحد رشت، دانشگاه آزاد اسلامی، رشت، ایران
3 کارشناسی ارشد مدیریت بازرگانی، موسسه غیرانتفاعی دامون، فومن، ایران.
4 گروه مدیریت بازرگانی، واحد رشت، دانشگاه آزاد اسلامی، رشت، ایران
چکیده
کلیدواژه‌ها
عنوان مقاله [English]
نویسندگان [English]
The tourism industry, as the biggest economic generative industry in the world in the last decade, is a good alternative for the growth and development of the countries. The winners of this industry will be companies that create innovative ideas and use them as a core competitive advantage. In this regard, the present article aims to examine the innovation drivers in tourism companies in Gilan province with a systematic approach. The research method is descriptive and its purpose is applied. The questionnaire was used to collect research data. The statistical population includes a combination of 13 university experts and the Cultural Heritage, Handicrafts, and Tourism Organization of Fouman City. After identifying 32 drivers of innovation through the literature review, these drivers were distributed among experts in the form of a questionnaire, and applying the Delphi method, 15 main drivers were used to implement interpretive structural modeling (ISM) method. According to the results, the innovation drivers were classified into six levels. The findings show that the agility of innovation methods lies at level 1, open innovation, innovation engagement, thinking skill, experts’ integrated communication and creativity techniques lie at level 2, work environment, conflict resolution lie at level 3, knowledge about competitors, customization and creative analysis of requirements lie at level 4, innovation leadership, market knowledge, and team composition lie at level 5, and finally portfolio management lies at level 6. These drivers were evaluated in the MICMAC matrix and analyzed in terms of their influence and dependence power.
کلیدواژه‌ها [English]
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