نقش گردشگری مسئولانه در پایداری مقصد گردشگری در هتل‏‌ها و آژانس‏‌های مسافرتی

نوع مقاله : مقاله پژوهشی

نویسندگان

1 دانشجوی دکتری مطالعات رسانه‌های اجتماعی. دانشگاه علوم اجتماعی آنکارا، آنکارا، ترکیه

2 استادیار گروه مدیریت دولتی، دانشگاه پیام نور، تهران، ایران

3 کارشناس ارشد مدیریت اجرایی، دانشگاه پیام نور، بابل، ایران

10.22034/jtd.2021.270914.2256

چکیده

یکی از عواملی که به‌تازگی در پایدارسازی مقاصد گردشگری بررسی شده گردشگری مسئولانه است. هدف اصلی مقالۀ حاضر، بررسی نقش گردشگری مسئولانه در پایداری مقصد گردشگری است. جامعۀ آماری پژوهش حاضر را مدیران و مشتریان هتل‌‏ها و آژانس‏‌های مسافرتی کلان‌شهر تبریز تشکیل دادند که تعداد مدیران 150 نفر بود و تعداد مشتریان با توجه به نا‏محدودبودن با استفاده از فرمول کوکران 384 نفر به‌دست آمد. پژوهش حاضر از نظر هدف کاربردی و از نظر روش اجرا پیمایشی است. ابزار گردآوری اطلاعات در این تحقیق، پرسش‌نامه است. فرضیه‌‏ها با استفاده از آزمون رگرسیون بررسی شدند و داده‌‏های گردآوری‌شده با کمک نرم‌افزار لیزرل تحلیل شدند و نتایج حاصل نشان داد که مسئولیت‌‏پذیری اقتصادی تأثیر مثبت و معنی‏‌داری در پایداری اقتصادی، پایداری اجتماعی، پایداری فرهنگی و پایداری محیطی دارد. همچنین مسئولیت‏‌پذیری اجتماعی تأثیر مثبت و معنی‌‏داری در پایداری اقتصادی، پایداری اجتماعی، پایداری فرهنگی و پایداری محیطی دارد و نیز مسئولیت‏‌پذیری فرهنگی تأثیر مثبت و معنی‌‏داری در پایداری اقتصادی، پایداری اجتماعی، پایداری فرهنگی و پایداری محیطی دارد. همچنین مسئولیت‏‌پذیری محیطی تأثیر مثبت و معنی‏داری در پایداری اقتصادی، پایداری اجتماعی، پایداری فرهنگی و پایداری محیطی دارد.

کلیدواژه‌ها


عنوان مقاله [English]

The role of Tourism Responsibly on the Sustainability of Tourist Destinations in Hotels and Travel Agencies

نویسندگان [English]

  • Nasim Hoseinzadeh nosrati 1
  • Karim Esgandari 2
  • Hosein Nazoktabar 3
1 Ph.D. Candidate in Social Media Studies, Ankara Social Science University, Ankara, Turkey.
2 Assistant Professor, Departments of Public Administration, Payam Noor University
3 Master of Executive Management, Payamnour University, Babol, Iran
چکیده [English]

One of the factors have newly been studied in tourism destination stability is responsible tourism. Since, this research tries to investigate responsible tourism effect on tourism destination stability. Research population includes managers and customers of Tabriz Hotels and Travel Agencies who the managers were 150 and the customers were 384 (sue to their being unlimited, Cochran Formula has been used). Current research is applied one in terms of aim and survey in terms of method. A modified standard research-based questionnaire has been applied to collect data. Regression has been used to test the hypotheses as well as LISREL software has been used to analyze the data. The results are as follow; the economic responsibility has positive and significant effect on economic stability; the economic responsibility has positive and significant effect on social stability; the economic responsibility has positive and significant effect on cultural stability as well as the economic responsibility has positive and significant effect on environmental stability. Also, the social responsibility has positive and significant effect economic stability; the social responsibility has positive and significant effect social stability; the social responsibility has positive and significant effect cultural stability as well as the social responsibility has positive and significant effect environmental stability. The cultural responsibility has positive and significant effect economic stability; the cultural responsibility has positive and significant effect social stability; the cultural responsibility has positive and significant effect cultural stability as well as the cultural responsibility has positive and significant effect environmental stability. Also, the environmental responsibility has positive and significant effect economic stability; the environmental responsibility has positive and significant effect social stability; the environmental responsibility has positive and significant effect cultural stability as well as the environmental responsibility has positive and significant effect environmental stability.

کلیدواژه‌ها [English]

  • Responsible Tourism
  • destination stability
  • Tourism
  • hotels
  • Travel Agencies
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