نوع مقاله : مقاله پژوهشی
نویسندگان
1 استادیار گروه مدیریت، دانشکدۀ اقتصاد و علوم اداری، دانشگاه لرستان، خرم آباد، ایران؛
2 دانشجوی دکتری رشتۀ مدیریت دولتی- گرایش منابع انسانی، دانشکدۀ اقتصاد و علوم اداری، دانشگاه لرستان، خرم آباد، ایران؛
3 کارشناس استانداردها و کنوانسیونهای بندری بندر خرمشهر، خوزستان، ایران؛
چکیده
کلیدواژهها
عنوان مقاله [English]
نویسندگان [English]
The purpose of this study is to identify and analyze the Importance - Performance of the factors affecting maritime tourism in Khorramshahr port. This research is applied in terms of purpose and in terms of data collection, descriptive-exploratory and mix research type. After identifying factors using past research and interviewing experts (final interviewees, 5 people), two questionnaires were designed for research. For the first questionnaire (factorization questionnaire), the statistical population of the study was tourists who visited Khorramshahr in 1396-1393. The sample size was estimated using Cochran's formula of 384 people who were randomly selected. To answer the second questionnaire for Importance - Performance, 7 tourists were selected by judgment method. Data were analyzed using SPSS and Excel software. The results of the research showed that five variables of welfare -services facilities, safety and security factors, socio-cultural factors, tourism facilities and attractions, and traffic and access factors affect the improvement of maritime tourism. Also, Importance - Performance analysis showed that two factors of tourism facilities and attractions and welfare -services facilities are factors that should be focused on the port of Khoramshahr.
کلیدواژهها [English]