نوع مقاله : مقاله پژوهشی
نویسندگان
1 دانشجوی دکتری مدیریت گردشگری، دانشگاه علامه طباطبائی، تهران، ایران؛
2 دانشیار گروه مدیریت جهانگردی، دانشکده مدیریت و حسابداری، دانشگاه علامه طباطبائی، تهران، ایران؛
3 دانشیار گروه مدیریت صنعتی، دانشکده مدیریت و حسابداری، دانشگاه علامه طباطبائی، تهران، ایران؛
4 استادیاردانشکده مدیریت و حسابداری دانشگاه علامه طباطبائی، تهران، ایران؛
چکیده
کلیدواژه‌ها
عنوان مقاله [English]
نویسندگان [English]
Technology development leads to improvement in businesses. Medical tourism business the same as others must function based on new technologies and The medical tourism product should followed of these rules. So In this research we examined Medical tourism product . Data gathered with Delphi method and structured questionnaire. Statistical population for Delphi method is experts in Medical tourism and e-businesses and second statistical population includes of medical tourism facilitators firms. The sampling method for the first statistical population is snowball and the number of sample is considered based on theoretical saturation and Kendall coefficient. The result showed the medical tourism product in technology based businesses includes 3 aspects value proposition, target customers and capabilities. Value proposition means the service or product providing to target customer. The target customers divided to C2C, B2B2C, C2B and B2B also based on origin of travel and type of requested service. The capabilities defined as platform for financial and activities among stakeholders of Medical tourism business.
کلیدواژه‌ها [English]
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