Journal of Tourism and Development

Journal of Tourism and Development

Explanation of cultural indicators on the development of tourism in industrial cities (Study of Asalouye city)

Document Type : Original Article

Authors
Hossein Ahmadi 1
Gholam Reza Jafari nia 2
Ali Shams al-Dini 3
1 PhD student, Department of Sociology, Bushehr Branch, Islamic Azad University, Bushehr, Iran
2 Associate Professor, Department of Sociology, Bushehr Branch, Islamic Azad University, Bushehr, Iran
3 Associate Professor, Department of Geography and Urban Planning, Shiraz Branch, Azad Islamic Institute, Shiraz, Iran
10.22034/jtd.2025.479080.2971
Abstract
This research is an applied research in terms of its purpose and a descriptive survey in terms of its data collection method. The data collection tool is a random questionnaire. The statistical population includes: all tourism experts in the city of Asaluyeh, hoteliers, tourists in Asaluyeh, marketers, etc. The age range is 18 to 60 years old, which is equal to 5742 people, which was obtained through random selection. The sample size is equal to 360 people in a simple probability as the statistical population. The two influential elements in tourism in Asaluyeh are supply and demand in its various forms. The validity of the Javadian Cultural Dimensions of Tourism Development Questionnaire (2013) was determined through convergent validity and the reliability of the questionnaire was determined through Cronbach's alpha, which was more than 0.7. The hypothesis testing was carried out using SPSS 26 and Smart PLS 4 software. Results: Cultural indicators have a significant effect on the development of the tourism industry in Asaluyeh, and the rate of this effectiveness is 87.8 percent. Main question: What cultural factors are influential in the growth or decline of tourism in Assaluyeh? All dimensions of development, including the development of cultural, environmental, economic, etc. dimensions, are influenced by the cultural dimensions of the present study. The cultural dimensions of the city of Assaluyeh, including religions and rituals, literature and mythical characters, architecture, etc., have a significant impact on the development of tourism in Assaluyeh. The development of tourism in Assaluyeh is considered an effective factor in combating poverty and leads to economic prosperity and, as a result, improves the quality of life of people and increases social welfare. It also familiarizes other communities with the culture and values ​​of Assaluyeh. Good cultural communication and relations are established                                        
Keywords
Culture
Tourism
Development
Sustainable Tourism Development
Assaluyeh County
 
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