Journal of Tourism and Development

Journal of Tourism and Development

Identifying and compiling effective indicators in the development of rural ecotourism using the content analysis method (case study: Mehranjan village, Fars province)

Document Type : Original Article

Authors
Mahdi Mirzadeh Kouhshahi 1
Amir Reza Khavarian-Garmsir 2
Mona Rostami 3
1 Assistant professor, faculty member University of Hormozgan, Bandar Abbas, Iran.
2 Assistant professor, faculty member University of Isfahan , Isfahan, Iran
3 Department of GeographLecturer, University of Hormozgan, Bandar Abbas, Iran.
10.22034/jtd.2023.391238.2755
Abstract
Among the different types of tourism, we can mention ecotourism, which is based on the integration of preserving the environment, getting to know the culture of communities, paying special attention to pristine natural attractions, and employment of the local community, which results in sustainable trips. And it has a privileged position in the tourism industry. The purpose of this article is to identify and formulate effective indicators in the development of rural ecotourism. This research is considered to be applied in terms of nature and descriptive-analytical in terms of study method. The method of collecting data and research information two methods: library studies, questionnaires, and interviews. The statistical community of this research is all local experts and elites, organizations, institutions, and institutions related to the city's tourism industry, and finally, 26 of them were selected as a statistical sample in the form of a snowball. For this purpose, the content analysis method was used, and the results were analyzed with MAXQDA software. In a general statement, it can be said that due to the high ecotourism potential of the region, the potential of the region has not been used much. Also, the results obtained from the prioritization of the indicators indicate that the reconstruction of the old structure of the village after the earthquake and the creation of a stepped plan of houses to attract tourists, and the creation of ecotourism residences to create employment through the development of Ecotourism is considered as the most effective strategy.
Keywords
Rural development
ecotourism
local community
content analysis
Mehranjan village
 
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