Journal of Tourism and Development

Journal of Tourism and Development

Obstacles to implementing sustainability procedures in 4 and 5 star hotels in Tehran

Document Type : Original Article

Authors
Ebtehal Zandi 1
MOHANNA NIKBIN 2
1 Assistant Professor, Department of Tourism and Hospitality Management, WT.C., Islamic Azad University, Tehran, Iran
2 Assistant Professor, Sustainable Tourism Development Department, Creative Economy Research Centre, West Tehran Branch, Islamic Azad University, Tehran. Iran.
10.22034/jtd.2024.469341.2948
Abstract
Sustainability practices in accommodation centers, especially hotels, have been of particular importance in terms of managing financial and energy resources. In this article, we seek to identify the nature of these obstacles in the implementation of green practices in 4 and 5 star hotels in Tehran from the point of view of the managers of these accommodation centers using qualitative methods. In order to achieve the objectives of the research, semi-structured interviews were conducted with 12 senior and middle managers familiar with the sustainability procedures of these hotels in Tehran. By using the content analysis technique and MAXQDA software, the qualitative data collected from the interviewees was analyzed. The obtained results were classified as barriers to the sustainability performance of hotels in the form of 5 categories. These five categories include managers, guests, Culturalization and training, equipment and costs, rules and regulations, which were identified and categorized with the number of 23 primary codes derived from the text of the conducted interviews. Identifying and presenting a category and 6 emerging primary codes is one of the innovative aspects of this research. Also, the validity and reliability of the results were measured with the Creswell index and Cohen's kappa coefficient for the agreement of the raters In the end, by presenting practical suggestions, we have tried to help the planners and managers of green hotels in applying guidelines for their implementation in an integrated manner in the accommodation sector.
Keywords
Green Hotel Management
Tourism
Sustainability Barriers
Tehran Hotels
 
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