Journal of Tourism and Development

Journal of Tourism and Development

Analysis of the Images of Tourists' Behavior in the Development of Human and Social Capital of the Local Community

Document Type : Original Article

Authors
Habib Ebrahimpour 1
Vali Nemati 2
Negin Pourrostami 3
1 Professor, Faculty of Social Sciences, University of Mohaghegh Ardabili, Ardabil, Iran.
2 Assistant Professor, Faculty of Social Sciences, University of Mohaghegh Ardabili, Ardabil, Iran
3 Master's degree of Tourism, Faculty of Social Sciences, University of Mohaghegh Ardabili, Ardabil, Iran, Tehran, Iran.
10.22034/jtd.2024.461070.2926
Abstract
Tourism development has many economic, cultural and social effects on the local community. The purpose of this research is to investigate the role of tourists' behavior in the development of human and social capital of the local community. The research is descriptive-survey. The statistical population is all the tourists of Sarein city and the local community of this city, and the statistical sample of 367 tourists and the same number from the local community of Sarein city was selected using available sampling method. The data collection method was a questionnaire, and content validity, convergent and divergent validity were used for the validity of the questionnaire, and its reliability was confirmed through Cronbach's alpha. In order to test the hypotheses of the research, the structural equation modeling test was used, and smartpls software were used to analyze the data. The findings of the research showed that the behavior of tourists has a positive and significant effect on the human capital and social capital of the local community. The results of the research showed that in the comparison between the influence of human and social capital on tourism, social capital has the most influence on the behavior of tourists. As a result, attention to tourism is more important in terms of social capital development. Based on the results and findings of the research, it is suggested to pay attention to the human and social effects of tourists in addition to the economic impact of tourism in the policy making of tourism programs.
Keywords
Behavioral image of tourists؛ local community
human capital؛ Social capital
 
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