Abbasi, R., Moeini, H., & Nasiri, S. S. (2020). dentifying and ranking the factors affecting the branding success in desert tourism Case study: Salt Lake of Qom. Journal of Tourism and Development, 9(3), 173-190. https://doi.org/10.22034/jtd.2019.187002.1755 [in Persian]
Alborz Province Governorate (2023).
Political divisions of Alborz province and subordinate cities. Received on January 6, 2024 from
https://www.alborz.ir [in Persian]
Almeyda-Ibáñez, M. A., & George, B. P. (2017). Place branding in tourism: a review of theoretical approaches and management practices.
Tourism & Management Studies,
13(4), 10-19,
https://doi.org/10.18089/tms.2017.13402
American Marketing Association Dictionary (2024).
Branding Definitions. Received July 5 2024 from
https://www.ama.org/
Babić-Hodović, V. (2014). Tourism destination branding: changes of branding Bosnia and Herzegovina as tourism destination.
Acta Geographica Bosniae et Herzegovinae, 1, 47-59.
https://www.geoubih.ba/publications/Acta1/Article-Vesna%20Babic-Hodovic.pdf.
Coelho, A. R., Sampaio, A., & Rodrigues, P. P. (2020). The Influence of Brand Experience in City Marketing. In
Marketing and Smart Technologies: Proceedings of ICMarkTech 2019 (pp. 242-252). Singapore: Springer Singapore.
https://doi.org/10.1007/978-981-15-1564-4_23
Creswell, T. (2014). Cultural geography: A critical introduction. London: Blackwell.
Cultural Heritage, Tourism and Handicrafts Organization of Alborz Province (2021).
Nazarabad water mill.
https://alborzstp.ir/content/1826/ [in Persian]
Escobar-Farfán, M., Cervera-Taulet, A., & Schlesinger, W. (2024). Destination brand identity: challenges, opportunities, and future research agenda.
Cogent Social Sciences,
10(1).
https://doi.org/10.1080/23311886.2024.2302803
Gartner, W. C. (2021). Brand equity in a tourism destination. Place Branding and Public Diplomacy, 10(2), 108-116. https://doi.org/10.1057/pb.2021.6
Gilmore, F. (2012). A country--can it be repositioned? Spain--the success story of country branding.
Journal of Brand Management,
9(4/5), 281-293.
https://doi.org/10.1057/palgrave.bm.2540078
Hanna, S., Rowley, J. (2018) Towards a strategic place brand-management model,
Journal of Marketing Management,
27, 5-6, 458-476, https://doi.org/
10.1080/02672571003683797
Hankinson, G. (2019). Managing destination brands: establishing a theoretical foundation.
Journal of Marketing Management,
25(1-2), 97-115.
https://www.researchgate.net/publication/240235811_Managing_destination_brands_Establishing_a_theoretical_foundation
Hankinson, M. (2011). The measurement of brand orientation, its performance impact, and the role of leadership in the context of destination branding: An exploratory study.
Journal of Marketing Management, 28(7-8), 1-26. https://doi.org/
10.1080/0267257X.2011.565727
Hashemzadeh, J., Poorfaraj, A., Ashtiani, T., & Karmi, M. (2023). Evaluation of Brand Indicators In Branding Of Tangible Tourist Attractions Case Study: Tabriz City.
Journal of Tourism and Development,
12(3), 262-239.
https://doi.org/10.22034/jtd.2023.363609.2667 [in Persian]
Heath, E., and Wall, G. (1992). Marketing tourism destinations: A strategic planning approach, Wiley, New York
Hosani, S., Ekinci, Y., Uysal, M. (2017). Destination image and destination personality.
International Journal of Culture, Tourism and Hospitality Research,
1(1), 62–81.
https://www.researchgate.net/publication/235254598_Destination_image_and_destination_personality
Huseynl, B. (2023). Identification of features for the city branding: The case of Shusha City, Azerbaijan as tourism destination.
Journal of Environmental Management & Tourism,
14(4).
https://doi.org/10.14505/jemt.v14.4(68).09.
Iranian Statistic Center (2016). The final report of the 2016 Public Census of Population and Housing of Nazarabad Township. [in Persian]
Jurianti Aswad, W.O.S., & Titaley, S. (2023). Readiness of tourism branding in supporting smart branding of Ambon City.
International Journal of Science and Society,
5(5), 139-153.
http://ijsoc.goacademica.com
Kapferer, J. N. (2012). The new strategic brand management: Advanced insights and strategic thinking. Kogan page publishers.
Khoddami, S., Osanlou, B., & Ghafouri Asl, S. (2023). Analysis of the antecedents and outcomes of the destination brand authenticity: Case of Iran.
Journal of Tourism and Development,
12(1), 1-24.
https://doi.org/10.22034/jtd.2022.285802.2345 [in Persian]
Kim, W. G., Jin-Sun, B., & Kim, H., J. (2018). Multidimensional customer based brand equity and its consequences in Mid Priced Hotels.
Journal of Hospitality and Tourism Research,
32 (2), 235–254.
https://doi.org/10.1177/1096348007313265
Kladou, S., Kavaratzis, M., Rigopoulou, I., & Salonika, E. (2016). The role of brand elements in destination branding.
Journal of Destination Marketing & Management, 6(4), 426-435.
http://dx.doi.org/10.1016/j.jdmm.2016.06.011
Koutoulas, M. (2015). Understanding the tourism product.
Interim symposium of the Research Committee on International Tourism (RC 50) of the International Sociological Association (ISA) on the topic: “UNDERSTANDING TOURISM - THEORETICAL ADVANCES” 14-16 May 2004, University of the Aegean, Mytilini, Greece. https://doi.org/
10.13140/RG.2.1.2250.4806
Ministry of Roads and Urban Development (2019).
Encyclopaedia of history of architecture and urban planning of Iran.
https://iranarchpedia.ir. [in Persian]
Mohabi, Z. (2022). Future research on branding of Qom city. Doctoral thesis of geography and urban planning. Faculty of Geographical Sciences, Kharazmi University, Iran [in Persian]
Monem Lafmejani, S., Shabgoo Monsef, S. M., & Gholipour Soleimani, A. (2022). The Competitive Position of Gilān Province Tourism Brand: Stimulants and Consequences.
Geographical Studies of Coastal Areas Journal,
3(8), 5-26.
https://doi.org/10.22124/gscaj.2022.21340.1135 [in Persian]
Morgan, N., Pritchard, A., Pride, R. (2019). Tourism places, brands, and reputation management. In N. Morgan, A. Pritchard & R. Pride (Eds.), Destination brands: Managing place reputation (3rd ed., pp. 3-19). New York, NY: Routledge-Taylor & Francis Group.
Morgan, N., Pritchard, A., & Piggott, R. (2021). New Zealand, 100% pure. The creation of a powerful niche destination brand.
Brand Management,
9(4-5), 335-354.
https://doi.org/10.1057/palgrave.bm.2540082
Morrison, A., & Anderson, D. (2020). Destination branding. In: A. Morrison. Marketing and Managing Tourism Destinations. Routledge Publication. http://dx.doi.org/10.4324/9781315178929-10
Olimpia, B. (2008). Variables of the image of tourist destination.
Annals of the University of Oradea,
17(2), 559-564.
https://core.ac.uk/reader/6257670
Ritchie, J. R. B., Ritchie, R. J. B. (1998). The branding of tourism destination: Past achievements and future challenges. In
Annual congress of the international association of scientific experts in tourism, Marrakech, Morocco (pp. 1-31).
https://citeseerx.ist.psu.edu/document?repid=rep1&type=pdf&doi=f04795dd595c0aeb22bf202f6626caac80987644
Romano, J. (2018). Tourism, a place-based activity. In
Tourism, Territory and Sustainable Development. Springer (pp 37-64). https://doi.org/
10.1007/978-981-13-0426-2_3
Rosario González-Rodríguez, M., Carmen Díaz-Fernández, M., & Pulido-Pavón, N. (2023). Tourist destination competitiveness: An international approach through the travel and tourism competitiveness index.
Tourism Management Perspectives,
47, 101127.
https://doi.org/10.1016/j.tmp.2023.101127
Safazadeh, Z., Rustazadeh, A. Z., & Jamshidi, D. (2022). Explaining the effective dimensions and components in the image of a tourist destination with an emphasis on tourism infrastructure (case study: Kish Island). Journal of Tourism and Development, 11(2), 167-182. https://doi.org/10.22034/jtd.2021.264890.2224 [in Persiian]
Soltanhosseini, M., Salimi, M., Salimi, M., & Lotfi, M. (2013). Prioritizing social and economic effects of sport places on Urban Environment (A case study: Yazd City).
Journal of Urban - Regional Studies and Research,
4(16), 65-88.
https://urs.ui.ac.ir/article_20038.html [in Persian]
Taghizadeh Jurshari, M. R., Delafrooz, N., Shabgo Monsef, S. M., & Bagher Salimi, S. (2020). Tourism Destination Branding with Emphasis on Identifying the Dimensions of the Destination Brand Personality for Guilan Province.
Journal of Tourism and Development,
9(3), 219-232.
https://doi.org/10.22034/jtd.2019.163650.1594 [in Persian]
Towari, M., Sokhkian, M. A., & Mirenjad, A. (2008). Identifying and prioritizing the factors affecting the productivity of manpower using the MCDM technique (case study: one of the denim clothing manufacturing companies in Yazd province).
Industrial Managemen Journalt,
1, 71-88.
20.1001.1.20085885.1387.1.1.5.6 [in Persian]
Urde, M., Baumgarth, C., Merrilees, B. (2020). Brand orientation and market orientation—From alternatives to synergy.
Journal of Business Research,
66(1), 13-20.
https://www.researchgate.net/publication/251511470_Brand_orientation_and_market_orientation_-_From_alternatives to_synergy
Ushakov, D., Ermil, M., & Andreeva. E. (2018). Destination branding as a tool for sustainable tourism development (the case of Bangkok, Thailand).
Espacios,
39(47), 9-18.
https://www.revistaespacios.com/a18v39n47/a18v39n47p09.pdf
Utama, I. G. B. R., Tonyjanto, C., Krismawintari, N. P. D., Waruwu, D., Sukarsih, N. N. T., & Suardhana, I. N. (2023). Exploration of the advantages of tourism branding in Bali, Indonesia. International Journal of Professional
Business Review,
8(3), e01609.
https://doi.org/10.26668/businessreview/20
World Travel & Tourism Council (2023). TTC cities economic impact.
Yousefzadeh, M. (1999). Report of the first season of archaeological excavations in the Uzbek environment. Journal of Archeology and History, (25), 64-81. [in Persian]
Zemla, M. (2016). Tourism destination: The networking approach.
Moravian Geographical Reports,
24(4), 2-14.
https://doi.org/10.1515/mgr-2016-0018
