Journal of Tourism and Development

Journal of Tourism and Development

Analysis Of The Key Drivers Affecting Sustainability In Entrepreneurship And Post-Corona Tourism Business Chaharmahal Bakhtiari Target Villages For Tourism

Document Type : Original Article

Authors
Hossein Karimzadeh 1
Rogyeh Alijavand 2
Eiraj Teimouri 3
1 Associate Professor, Rural Planning Department, Tabriz University, Tabriz, Iran
2 Department Geography and urban Planning, Faculty of Planning and Environmental Sciences, Tabriz University, Tabriz, Iran.
3 Department Geography and rural Planning, Faculty of Planning and Environmental Sciences, Tabriz University, Tabriz, Iran.
10.22034/jtd.2024.414660.2824
Abstract
Improving entrepreneurship and businesses of tourism destinations, especially rural tourism, has a very important role in the sustainability of villages and can provide the basis for reducing heavy damages caused by COVID-19 and achieving sustainability. the goal of this research; The analysis of the key driving forces in entrepreneurship and post-corona tourism businesses on the sustainability of Chaharmahal Bakhtiari tourism target villages. The current research is of an applied type and based on its nature, descriptive-analytical, data collection was done by documentary and field method. The questionnaire was prepared in the form of a mik-mik questionnaire and distributed and completed among the members of the sample community in order to extract the key drivers of entrepreneurship and post-coronavirus tourism businesses on the sustainability of the target villages. A total of 36 questionnaires were prepared for the experts of the rural area and the relevant organizations. Mic Mac software was used for data analysis and structural analysis of the impact of each of the indicators in entrepreneurship and post-corona tourism businesses on sustainability. The results of the research show that among the 54 investigated factors, 15 influential key drivers have been identified, which according to the high score of direct and indirect influence, in the order of the factors: creating businesses related to ecotourism accommodations with influence, direct (12+) indirect (20228+) ), encouraging local investors to create job opportunities with impact, direct (10+) indirect (17266+), activity level of rural managers to expand entrepreneurship, familiarization with new business fields with impact, direct (8+) indirect (6202+) They are more effective than other engines.
Keywords
drivers
entrepreneurship
tourism businesses
post-corona
sustainability
Chaharmahal and Bakhtiari
 
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