Journal of Tourism and Development

Journal of Tourism and Development

Designing the model of drivers for the development of creative tourism in historical contexts with the approach of start-up businesses (case study: Rasht city)

Document Type : Original Article

Authors
Roya Eghbal Moghaddam 1
Zahra Sadat Saeideh Zarabadi 2
Hossein Zabihi 3
1 Ph.D. Candidate, Faculty of Civil Engineering, Art and Architecture, Science and Research Branch, Islamic Azad University, Tehran, Iran.
2 Associate Professor, Faculty of Civil Engineering, Art and Architecture, Science and Research Branch, Islamic Azad University,Tehran, Iran .
3 Associate Professor, Faculty of Civil Engineering, Art and Architecture, Science and Research Branch, Islamic Azad University,Tehran, Iran.
10.22034/jtd.2024.417320.2829
Abstract
Physical heritage, cultural diversity and richness of arts are the support for the development of creative tourism in cities, but unfortunately, in Iran, the concept of creative tourism has not been addressed in a practical way, especially in historical contexts. The purpose of this research is to design the model of drivers for the development of creative tourism in historical contexts with the approach of start-up businesses (case study: Rasht city). The research is a mixed research in terms of method. In the qualitative part of the research, the foundational data theory method was used, and in the quantitative part, the structural equation modeling method was used, in order to collect data, in-depth interview tool was used in the qualitative part and semi-structured questionnaire was used in the quantitative part. The statistical population of the research includes managers of three levels of knowledge-based companies and science and technology parks, and specialists in the fields of creative industries, urban planning, and tourism. Sampling in the qualitative part was stratified sampling and in the quantitative part, sampling was done using random sampling method and Cochran's formula. The findings of the research have been presented in the form of a model, which has two main dimensions of drivers of new businesses (with coefficient β=0.459) and drivers of creative tourism in historical contexts (with coefficient β=0.590), identifying and meaningful were located The results showed that creating a favorable environment for start-up businesses can lead to the development of creative tourism by these businesses.
Keywords
creative tourism
historical contexts
start-up businesses
drivers of development
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