Journal of Tourism and Development

Journal of Tourism and Development

Identifying and Prioritizing Factors for The Implementations of Blockchain Technology in The Development of The Tourism Industry in Tehran Province

Document Type : Original Article

Authors
MARZIEH MEHRABI 1
Hossein Shirazi 2
Abolfazl Ardeshir Tajzadeh Namin 3
Hossein jannatifar 4
1 Phd Student in Business Management, Qom Branch, Islamic Azad University, Qom, Iran.
2 Assistant Professor, Technology Management Department, Qom Branch. Islamic Azad University, Qom, Iran
3 Associate Professor, Department of Tourism Management, Faculty of Management and Accounting, Allameh Tabataba’I University, Tehran, Iran.
4 Assistant Professor, Department of Industrial Management, Qom Branch, Islamic Azad University, Qom, Iran.
10.22034/jtd.2023.390960.2768
Abstract
The purpose of this research is "identifying and prioritizing the implementation factors of blockchain technology in the development of tourism industry in Tehran province". The studied community in the qualitative part includes experts and professors of the tourism industry and in the quantitative part it includes tourists of tourist places in Tehran province. The size of the sample studied in the qualitative part was 10 experts and in the quantitative part 384 people were determined. In order to collect data in this research, a semi-structured interview was used in the qualitative part and a questionnaire was used in the quantitative part, the validity of which was content validity by experts with the help of Delphi technique, and the construct and structure validity by confirmatory factor analysis in smart pls software and reliability. It has been confirmed using Cronbach's alpha coefficient in spss software. In order to analyze the data in the qualitative part of the coding and in the quantitative part of the Kolmogorov-Smirnov tests, for the normality test, and the confirmatory factor analysis test and structural equation modeling were used to confirm the components and present the model in smart pls software. The results showed that the factors of blockchain technology implementation in the development of the tourism industry in Tehran province, in order of priority, include 1- results and consequences; 2- Technology applications; 3- Blockchain technology in tourism; 4- Information needs; 5- Supply chain management.
Keywords
Smart tourism
technology
blockchain
 
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