Journal of Tourism and Development

Journal of Tourism and Development

Analysis Of Overtourism From The Point Of Smart Tourism View

Document Type : Original Article

Authors
Mehdi karoubi 1
Mahmood Ziaee 2
Seyed mojtaba Mahmoudzadeh 3
Nastaran Pouyanzadeh 4
1 Full professor and faculty member of Tourism Management Department, Faculty of Management and Accounting, Allameh Tabatabai University, Tehran, Iran
2 Full professor and faculty member of Tourism Management Department, Faculty of Management and Accounting, Allameh Tabatabai University, Tehran, Iran.
3 Assistant Professor, Department of Tourism Management, School of Management and Accounting, Allameh Tabatabai University, Tehran, Iran.
4 PhD Candidate in Tourism Management, Allameh Tabatabai University, Tehran, Iran.
10.22034/jtd.2023.366703.2683
Abstract
Overtourism is a danger for tourism destinations because the factors that give power to tourism, if not managed well, will impose unavoidable negative consequences that will lead to a decrease in the number of tourists in the destinations. The current research has been conducted with the aim of investigating and analyzing overtourism from the point of view of smart tourism for tourism destinations. This research is of the developmental-applied type and in terms of methodology, it is in the category of qualitative research. In order to collect qualitative data, the interview tool was used. The participants in this research are 21 managers and officials of organizations in charge of tourism, tourism practitioners and activists, academic faculty members of universities who are in charge of the subject, who conducted interviews with the snowball method and reaching theoretical saturation. In this regard, the findings of the interview were analyzed using thematic analysis method and finally 193 open codes, 18 central codes and 3 selective codes were extracted. The results show that overtourism management includes three dimensions of tourism supply with facilities and attraction components, spatial and geographical location of the destination, environmental and psychological tolerance capacity of natives, smart tourism platforms, smart services, smart marketing and advertising, tourism demand dimension with the components of the behavioral and personality patterns of tourists, seasonality of tourism, psychological and social tolerance capacity of tourists, spatial and geographical location of origin, tourist culture and travel style, tourist motivation and structural/management dimension with the components of intelligent distribution mechanism, government And smart governance, laws and policies, smart structure and system, smart management pattern and style, education and culture building are categorized.
Keywords
Overtourism
Smart tourism
Management of overtourism
 
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