Brand AttachmentPromoting brand attachment among customers of five-star hotels in Mashhad, examining the role of brand experience, credibility, identity, and customer engagement [Volume 15, Issue 1, 2026, Pages 83-97]
Brand CredibilityPromoting brand attachment among customers of five-star hotels in Mashhad, examining the role of brand experience, credibility, identity, and customer engagement [Volume 15, Issue 1, 2026, Pages 83-97]
Brand ExperiencePromoting brand attachment among customers of five-star hotels in Mashhad, examining the role of brand experience, credibility, identity, and customer engagement [Volume 15, Issue 1, 2026, Pages 83-97]
C
Chinese TouristsAn Explanation and Analysis of the Intercultural Competencies of Incoming Tourists to Iran (Case Study: Chinese Tourists)[Volume 15, Issue 1, 2026, Pages 135-150]
Conceptual modelExplaining the conceptual model of sustainable urban tourism based on its spatial effects in Tehran[Volume 15, Issue 1, 2026, Pages 63-82]
Cultural TourismThe impact of indigenous Iranian music on the development of cultural tourism with a focus on spiritual health[Volume 15, Issue 1, 2026, Pages 1-22]
D
Destination LoyaltyEvaluation of Factors Affecting Tourists’ Loyalty to Rural Destinations: Analysis of the Role of Promotional Activities, Expectations, and Satisfaction (Case Study: Shahrud County)[Volume 15, Issue 1, 2026, Pages 98-116]
DevelopmentThe impact of indigenous Iranian music on the development of cultural tourism with a focus on spiritual health[Volume 15, Issue 1, 2026, Pages 1-22]
Digital marketingInvestigating the Effect of Understanding the Online Content of the Tourist Destination on the Behavioral Intentions of tourists; Mediating Role of Satisfaction and Digital Marketing Interaction (Case of: Tourists of Mashhad)[Volume 15, Issue 1, 2026, Pages 23-40]
Digital Marketing InteractionInvestigating the Effect of Understanding the Online Content of the Tourist Destination on the Behavioral Intentions of tourists; Mediating Role of Satisfaction and Digital Marketing Interaction (Case of: Tourists of Mashhad)[Volume 15, Issue 1, 2026, Pages 23-40]
E
Employer BrandingIdentifying the Components of Employer Value Proposition and Expected Employee Value Proposition in the Hospitality Industry (Case: Hotels in Shiraz City)[Volume 15, Issue 1, 2026, Pages 117-134]
H
HotelIdentifying the Components of Employer Value Proposition and Expected Employee Value Proposition in the Hospitality Industry (Case: Hotels in Shiraz City)[Volume 15, Issue 1, 2026, Pages 117-134]
I
Intercultural CompetenceAn Explanation and Analysis of the Intercultural Competencies of Incoming Tourists to Iran (Case Study: Chinese Tourists)[Volume 15, Issue 1, 2026, Pages 135-150]
SatisfactionInvestigating the Effect of Understanding the Online Content of the Tourist Destination on the Behavioral Intentions of tourists; Mediating Role of Satisfaction and Digital Marketing Interaction (Case of: Tourists of Mashhad)[Volume 15, Issue 1, 2026, Pages 23-40]
Shahrud villagesEvaluation of Factors Affecting Tourists’ Loyalty to Rural Destinations: Analysis of the Role of Promotional Activities, Expectations, and Satisfaction (Case Study: Shahrud County)[Volume 15, Issue 1, 2026, Pages 98-116]
Social Media MarketingThe impact of social media marketing on brand equity, considering the mediating role of the mediating role of sustainable tourism development and social responsibility of guests and customers of four- and five-star hotels in tehran[Volume 15, Issue 1, 2026, Pages 41-61]
Spatial EffectsExplaining the conceptual model of sustainable urban tourism based on its spatial effects in Tehran[Volume 15, Issue 1, 2026, Pages 63-82]
Spiritual HealthThe impact of indigenous Iranian music on the development of cultural tourism with a focus on spiritual health[Volume 15, Issue 1, 2026, Pages 1-22]
Sustainable tourism developmentThe impact of social media marketing on brand equity, considering the mediating role of the mediating role of sustainable tourism development and social responsibility of guests and customers of four- and five-star hotels in tehran[Volume 15, Issue 1, 2026, Pages 41-61]
Sustainable Urban TourismExplaining the conceptual model of sustainable urban tourism based on its spatial effects in Tehran[Volume 15, Issue 1, 2026, Pages 63-82]
T
Tehran CityExplaining the conceptual model of sustainable urban tourism based on its spatial effects in Tehran[Volume 15, Issue 1, 2026, Pages 63-82]
Tour GuidesAn Explanation and Analysis of the Intercultural Competencies of Incoming Tourists to Iran (Case Study: Chinese Tourists)[Volume 15, Issue 1, 2026, Pages 135-150]
Tourist Destination Online ContentInvestigating the Effect of Understanding the Online Content of the Tourist Destination on the Behavioral Intentions of tourists; Mediating Role of Satisfaction and Digital Marketing Interaction (Case of: Tourists of Mashhad)[Volume 15, Issue 1, 2026, Pages 23-40]
Tourist ExpectationsEvaluation of Factors Affecting Tourists’ Loyalty to Rural Destinations: Analysis of the Role of Promotional Activities, Expectations, and Satisfaction (Case Study: Shahrud County)[Volume 15, Issue 1, 2026, Pages 98-116]
Tourist’s Behavioral IntentionsInvestigating the Effect of Understanding the Online Content of the Tourist Destination on the Behavioral Intentions of tourists; Mediating Role of Satisfaction and Digital Marketing Interaction (Case of: Tourists of Mashhad)[Volume 15, Issue 1, 2026, Pages 23-40]
Tourist SatisfactionEvaluation of Factors Affecting Tourists’ Loyalty to Rural Destinations: Analysis of the Role of Promotional Activities, Expectations, and Satisfaction (Case Study: Shahrud County)[Volume 15, Issue 1, 2026, Pages 98-116]
V
Value PropositionIdentifying the Components of Employer Value Proposition and Expected Employee Value Proposition in the Hospitality Industry (Case: Hotels in Shiraz City)[Volume 15, Issue 1, 2026, Pages 117-134]
