Journal of Tourism and Development

Journal of Tourism and Development

Analysis the performance of the hotel sector in the tourism industry in Yazd province by Gray Relation Analysis

Document Type : Original Article

Authors
morteza mahmoodi meymand 1
saeedeh ketabi 2
amirreza konjkav monfared 3
1 Imam Javad University in yazd
2 isfahan University
3 yazd University
10.22034/jtd.2020.110373
Abstract
The success of any organization needs to improve and measure it is performance.Development of hotel industry directly affects the growth and development of the tourism industry. Hotels are very important pillar of the tourism industry that provides extensive service to the tourists. So, the purpose of this paper is to evaluate the efficiency of the hospitality industry in Iran, and Analysis the performance of the hotel sector in the tourism industry in Yazd province by Gray Relation Analysis. We have used Data Envelopment Analysis method for evaluating Performance of Yazd Hotels in IRAN. This paper is an applied research. In this paper CCR and BBC models and Gray analysis methods have been used for analyzing and ranking of hotels. The results show that 18.5% of hotels (according to CCR model) and 29/6% of hotels (according to BCC model) are efficient. We suggest all managers pay attention to the finding of this paper for increasing efficiency and improving the performance of their hotels.
Keywords
Tourism Industry
hospitality
efficiency
Gray theory