Journal of Tourism and Development

Journal of Tourism and Development

The Causal Model of The Intercultural Comparative of Value of Humanitarian and Selfish on the Environmentalist Behaviors: The Mediating Role of Awareness and Personal Norm

Document Type : Original Article

Authors
Mohammad Hasan Seif 1
Ahmad Rastegar 2
Tahereh Karimi Fard 3
Marzieh Tajvaran 4
1 Associate Professor, Department of Educational Sciences, Payame Noor University, Tehran, IRAN
2 Assistant Professor, Department of Educational Sciences, Payame Noor University, Tehran, IRAN
3 M.A in Environmental Education
4 M.A in Educational Management
Abstract
Abstract

One of the problems of the world, is invironmental Protection. Awareness of environmental conditions has been the overall focus and knowledge and understanding of the environment.
Today, environmental issues have profoundly social context - cultural environment that we should pay attention to. Therefore, their awareness of environmental issues - is considered to be an undeniably necessary. Therefore, the main objective of this study was to evaluate the social and cultural factors affecting environmental attitude of tourists in 2016. In this survay research, data was collected by questionnaire. Statistical population includes foreign and domestic tourists in Fars. According to Cochran's formula, a sample of 260 tourists are selected and have been studied. Results showed that the value of humanitarian and selfish have indirect or indirect positive effect on the environmentalist behaviors of foreign and domestic tourists, through the mediation of environmental awareness and personal norms variables.

Keywords : The value of humanitarian and selfish , The environmentalist behaviors , Personal norm, Environmental awarness
Keywords
The value of humanitarian and selfish
The environmentalist behaviors
Personal norm
Environmental awarness