Journal of Tourism and Development

Journal of Tourism and Development

Measuring The Indicators Of Competitive Advantage Of Indigenous Rural Entrepreneurship In Ecotourism Residences (Case Study: Horaman Region)

Document Type : Original Article

Author
Ahmad Hajarian
Postdoctoral Research in Department of Geography and Rural Planning, Faculty of Geographical Sciences and Planning, University of Isfahan, Isfahan, Iran
10.22034/jtd.2023.395540.2766
Abstract
Native entrepreneurship is one of the youngest research fields that show that the emergence of this type of entrepreneurship is compatible with the conditions of rural areas and ecotourism areas located in it. The purpose of this research is to investigate the indicators of competitive advantage of indigenous rural entrepreneurship in ecotourism residences and their importance in Horaman region. Based on this, the question was raised: which elements of the advantage of local entrepreneurship of ecotourism residences in the studied area are more important? Also, the research hypothesis stated that which of the elements of economic advantage, social advantage, cultural advantage and environmental advantage is more important in the entrepreneurship of ecotourism residences in the study area. Horaman is located in the two provinces of Kurdistan and Kermanshah, and it is divided into three parts: Horaman Takht, Horaman Lehun and Horaman Javahrud. The number of 28 villages in Horaman region of Iran have 45 ecotourism residences. The method of collecting documentary and field information is used in this research to extract the entrepreneurship indicators and express the research literature. The sampling method for the sample community of experts (faculty members and doctoral students with related dissertations), experts and a sample of ecotourism managers has been done in a targeted manner. Also, the results of the research with Tukey's post hoc test show that there is a significant difference between the elements of competitive advantage of entrepreneurship of ecotourism residences in Horaman region and, based on this, the indicators of social advantage with 6 indicators, economic advantage with 9 indicators, cultural advantage with 6 indicators and advantage Environment with 8 measures are of significant importance in Horaman region. Also, the results of the path analysis showed that the dimension of economic advantage has the greatest impact compared to other dimensions.
Keywords
entrepreneurship
indigenous rural entrepreneurship
competitive advantages
ecotourism accommodation
Horaman region
 
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