Iran Tourism Scientific Association Journal of Tourism and Development 2423-5075 6 1 2017 05 22 Effecting Factors On Overall Satisfaction: The Moderating Role Of Brand Equity Effecting Factors On Overall Satisfaction: The Moderating Role Of Brand Equity 1 22 110400 10.22034/jtd.2020.110400 FA Peyman Seyyedi Tourism Management Department, Accounting and Management faculty, Allameh Tabataba&#039;i University, Tehran, Iran Amirabbas Vafaei M.A Student of Tourism Management, Faculty of Management and Accounting, Allameh Tabataba’i University, Tehran, Iran Mehdi Karoubi Associate Professor of Tourism Management, Faculty of Management and Accounting, Allameh Tabataba’i University, Tehran, Iran 0000-0002-0699-5139 Journal Article 2017 02 27 Objective: With the growth of tourism industry, the importance of tourist satisfaction as tool for growth and competitive advantage, have been considered. Tourism is important when considering that based on global statistics, the tourism industry is the second largest source of income in more than 49 developing countries and a strategy for increasing income and reducing poverty among countries Method: The research target is classifies as applied research and the research method is descriptive and correlation. In order to analyze data, descriptive statistics was used to analyze demographic characteristics and to analyze inferential statistics Cronbach's alpha coefficient was used for internal consistency, KMO and Bartlett's sphericity test for suitability of sample size and separation of factors and structural equation modeling (SEM) for to determine the causal relationship between variables. Results: The results of this research can provide a better understanding of the factors influencing satisfaction of tourist who visit a tourist destination and help measure it through the structure. Discussion: Dimensions of tourists satisfaction factor in this study was destination awareness, destination image and brand equity of tourist destination. Objective: With the growth of tourism industry, the importance of tourist satisfaction as tool for growth and competitive advantage, have been considered. Tourism is important when considering that based on global statistics, the tourism industry is the second largest source of income in more than 49 developing countries and a strategy for increasing income and reducing poverty among countries Method: The research target is classifies as applied research and the research method is descriptive and correlation. In order to analyze data, descriptive statistics was used to analyze demographic characteristics and to analyze inferential statistics Cronbach's alpha coefficient was used for internal consistency, KMO and Bartlett's sphericity test for suitability of sample size and separation of factors and structural equation modeling (SEM) for to determine the causal relationship between variables. Results: The results of this research can provide a better understanding of the factors influencing satisfaction of tourist who visit a tourist destination and help measure it through the structure. Discussion: Dimensions of tourists satisfaction factor in this study was destination awareness, destination image and brand equity of tourist destination.

https://www.itsairanj.ir/article_110400_4d86ad4e2aad1d147ed172bcb83083da.pdf

Iran Tourism Scientific Association Journal of Tourism and Development 2423-5075 6 1 2017 05 22 The effects of urban tourism on the quality of life of citizens (Case study: Yasouj of City) The effects of urban tourism on the quality of life of citizens (Case study: Yasouj of City) 23 44 110397 10.22034/jtd.2020.110397 FA ابوالفضل قنبری الهام درخشان سید موسی صالحی اله داد احمدی نصرآبادسفلی Journal Article 2016 12 03 Tourism development, as well as a variety of effects That in general it can be to the effects and consequences of economic, environmental and socio-cultural divided that Of course, depending on the context of society can be positive or negative. In this field, including the development of urban tourism are the effects, effects on quality of life that leaves citizens. In this study, it is estimated that the standard of living in the city of Yasouj with an emphasis on tourism activities, the relationship between tourism and quality of life be tested. The research is of descriptive type of descriptive – analytical and practical purpose. The Statistical Society is includes 108/505 citizens of Yasouj city. Sample using Cochran logical formula, the number of 383 delegates, citizens of the study for statistical sampling of simple random sampling method was used. To analyze the data technique was used confirmatory factor analysis and SPSS. Factor analysis also suggests that the citizens of Yasouj the most important factors affecting their quality of life can be effective in order of importance are: Economic factors, physical / structural, environmental, health and personal well-being, education, culture, recreation and leisure, which In total, about 0/66 variance factors influencing the quality of life of the citizens of Yasouj citizens have explained the factors affecting tourism. As well as to assess the relationship between tourism statistics and the quality of life of homogeneity chi-square test was used. Conformance test results based on chi-square contingency table 99% confidence level, Tourism development, as well as a variety of effects That in general it can be to the effects and consequences of economic, environmental and socio-cultural divided that Of course, depending on the context of society can be positive or negative. In this field, including the development of urban tourism are the effects, effects on quality of life that leaves citizens. In this study, it is estimated that the standard of living in the city of Yasouj with an emphasis on tourism activities, the relationship between tourism and quality of life be tested. The research is of descriptive type of descriptive – analytical and practical purpose. The Statistical Society is includes 108/505 citizens of Yasouj city. Sample using Cochran logical formula, the number of 383 delegates, citizens of the study for statistical sampling of simple random sampling method was used. To analyze the data technique was used confirmatory factor analysis and SPSS. Factor analysis also suggests that the citizens of Yasouj the most important factors affecting their quality of life can be effective in order of importance are: Economic factors, physical / structural, environmental, health and personal well-being, education, culture, recreation and leisure, which In total, about 0/66 variance factors influencing the quality of life of the citizens of Yasouj citizens have explained the factors affecting tourism. As well as to assess the relationship between tourism statistics and the quality of life of homogeneity chi-square test was used. Conformance test results based on chi-square contingency table 99% confidence level,

https://www.itsairanj.ir/article_110397_b0bee147cc267bb181bd79ad1c7253e8.pdf

Iran Tourism Scientific Association Journal of Tourism and Development 2423-5075 6 1 2017 05 22 Implementation of the E-marketing Tools in Tourism industry (Case study: Hotels and travel Agencies in Kurdistan Province) Implementation of the E-marketing Tools in Tourism industry (Case study: Hotels and travel Agencies in Kurdistan Province) 45 62 110394 10.22034/jtd.2020.110394 FA Maryam Varmaghani university of kurdistan Arman Ahmadizad university of kurdistan Parviz Kafcheh university of kurdistan 0000-0003-1451-4793 Journal Article 2016 11 13 Due to the inevitable function of the information technology in the development of the industry, in this survey has been an attempt to introduce the most recent tools existing in one of the working areas of the managers which is using technologies to do the marketing. In this survey the present situation and the lack of this kind of tools and the amount of usage of them in the hotels and travelling agencies in the Kurdistan province has been studied. The statistical population of this survey included 756 employees of the traveling agencies and also those working in the reservation and marketing departments of the hotels in the Kurdistan province. The sample size includes 255 people of these employees. The necessary data were connected through using questionnaire and the descriptive statistics was used to analyze them. The findings of the survey show that among the eight tools used in E-marketing, social networks, e-mail, website, mobile and intranet are used in the hotels and travelling agencies in the Kurdistan province, among this tools social networks have highest percentage and intranet have lowest percentage among respondents. Also, the highest percentage of using electronic marketing tools is simultaneously related to three e-marketing tools. Among the different kinds of social networks, three social networks are used in the hotels and Kurdistan travel agencies, these networks include: Telegram, Instagram and Facebook. The highest percentage of use is related to Telegram and the lowest percentage is related to Facebook. Due to the inevitable function of the information technology in the development of the industry, in this survey has been an attempt to introduce the most recent tools existing in one of the working areas of the managers which is using technologies to do the marketing. In this survey the present situation and the lack of this kind of tools and the amount of usage of them in the hotels and travelling agencies in the Kurdistan province has been studied. The statistical population of this survey included 756 employees of the traveling agencies and also those working in the reservation and marketing departments of the hotels in the Kurdistan province. The sample size includes 255 people of these employees. The necessary data were connected through using questionnaire and the descriptive statistics was used to analyze them. The findings of the survey show that among the eight tools used in E-marketing, social networks, e-mail, website, mobile and intranet are used in the hotels and travelling agencies in the Kurdistan province, among this tools social networks have highest percentage and intranet have lowest percentage among respondents. Also, the highest percentage of using electronic marketing tools is simultaneously related to three e-marketing tools. Among the different kinds of social networks, three social networks are used in the hotels and Kurdistan travel agencies, these networks include: Telegram, Instagram and Facebook. The highest percentage of use is related to Telegram and the lowest percentage is related to Facebook.

https://www.itsairanj.ir/article_110394_2fadfecbb08b9cfa2ee6a261de7a9647.pdf

Iran Tourism Scientific Association Journal of Tourism and Development 2423-5075 6 1 2017 05 22 Specifying the Effective Factors on the Level of Residents Support in Tabriz City from Tourism Development (With an Emphasis on the Social - Cultural Aspects) Specifying the Effective Factors on the Level of Residents Support in Tabriz City from Tourism Development (With an Emphasis on the Social - Cultural Aspects) 63 77 110409 10.22034/jtd.2020.110409 FA Parviz Mohamadzadeh Associate Professor, Department of Economics, Faculty of management and business, University of Tabriz, Iran Hossein Panahi Associate Professor, Department of Economics, Faculty of management and business, University of Tabriz, Iran Saeideh Samadzad PHD Student in Tabriz University, Department of Economics, Faculty of management and business, Iran Journal Article 2017 05 06 The role of local residents in decisions related to tourism development is critical. Therefore, recognizing the support of local residents and the factors affecting the level of support (residents' image of local community) is necessary. The purpose of this study is evaluation of residents support on the development of tourism, using structural equation modeling approach and partial least squares (PLS). To do so, using simple stratified sampling method a total of 384 questionnaires, has been distributed in the third quarter of 2016 (21 June -21 September). The population of the study included local residents of Tabriz city. The results show a significant and positive relationship between residents' image of local community and their support for the development of tourism. Also, there is a significant and positive relationship between residents' image and perceived socio-cultural impacts of tourism. Residents' perception of their place affects their evaluation of the impacts of development projects and it can has an effect on support for development of tourism. Finally, the results show physical appearance of Tabriz city is the most important factor in shaping residents' perception of the local community. Therefore, city physical tissues (historic and old tissues), city architecture, preservation and restoration of cultural and historical monuments should be considered by policymakers and city officials. The role of local residents in decisions related to tourism development is critical. Therefore, recognizing the support of local residents and the factors affecting the level of support (residents' image of local community) is necessary. The purpose of this study is evaluation of residents support on the development of tourism, using structural equation modeling approach and partial least squares (PLS). To do so, using simple stratified sampling method a total of 384 questionnaires, has been distributed in the third quarter of 2016 (21 June -21 September). The population of the study included local residents of Tabriz city. The results show a significant and positive relationship between residents' image of local community and their support for the development of tourism. Also, there is a significant and positive relationship between residents' image and perceived socio-cultural impacts of tourism. Residents' perception of their place affects their evaluation of the impacts of development projects and it can has an effect on support for development of tourism. Finally, the results show physical appearance of Tabriz city is the most important factor in shaping residents' perception of the local community. Therefore, city physical tissues (historic and old tissues), city architecture, preservation and restoration of cultural and historical monuments should be considered by policymakers and city officials.

https://www.itsairanj.ir/article_110409_9e9e009dac5a57f08b9c4b364bca2f27.pdf

Iran Tourism Scientific Association Journal of Tourism and Development 2423-5075 6 1 2017 05 22 the impact of travel agenciesand#39; relationship marketing tactics on buying behavior of Iran touring packages the impact of travel agenciesand#39; relationship marketing tactics on buying behavior of Iran touring packages 78 98 110389 10.22034/jtd.2020.110389 FA طهمورث حسنقلی پور یاسوری فاطمه باقری Journal Article 2016 10 22 Tourism basically is a social activity, big business any of the most important world's economic sectors that its products are sold in format of pre-planned with inclusive price. Travel agents are responsible for sale of Iran touring and foreign packages in Iran. Because of high variety of foreign packages and competition of destination for attracting of tourists, sale of Iran touring packages don’t thrive. Relationship marketing as a new marketing approach can help to travel agents' managers to sale of these packages. This descriptive-analytical research studies the impact of relationship marketing tactics on buying behavior of Iran touring packages using the self-administered questionnaire which as confirmed its stability (Cronbach's Alpha and composite reliability) and reliability (AVE index). For this, collected data of 270 samples travel agents' customers of Tehran city as statistical society was analyzed by Smart-PLS and SPSS software. As path and significance (t) coefficient results only communication factor doesn't have effect on buying desire of Iran touring packages. Fair price, reward, preferred behavior and customization have a positive effect on their buying. According to conceptual model, buying desire has effect on contact commitment; contact satisfaction on trust, trust on contact commitment and buying desire doesn’t have impact on contact satisfaction. Tourism basically is a social activity, big business any of the most important world's economic sectors that its products are sold in format of pre-planned with inclusive price. Travel agents are responsible for sale of Iran touring and foreign packages in Iran. Because of high variety of foreign packages and competition of destination for attracting of tourists, sale of Iran touring packages don’t thrive. Relationship marketing as a new marketing approach can help to travel agents' managers to sale of these packages. This descriptive-analytical research studies the impact of relationship marketing tactics on buying behavior of Iran touring packages using the self-administered questionnaire which as confirmed its stability (Cronbach's Alpha and composite reliability) and reliability (AVE index). For this, collected data of 270 samples travel agents' customers of Tehran city as statistical society was analyzed by Smart-PLS and SPSS software. As path and significance (t) coefficient results only communication factor doesn't have effect on buying desire of Iran touring packages. Fair price, reward, preferred behavior and customization have a positive effect on their buying. According to conceptual model, buying desire has effect on contact commitment; contact satisfaction on trust, trust on contact commitment and buying desire doesn’t have impact on contact satisfaction.

https://www.itsairanj.ir/article_110389_977affdd182ecc0d3f36b12b9a194e90.pdf

Iran Tourism Scientific Association Journal of Tourism and Development 2423-5075 6 1 2017 05 22 Establishing Experience Centric Accommodations by Revitalizing of Historic Houses (Case Study: Ali-goli-agha Neighborhood, Isfahan, Iran). Establishing Experience Centric Accommodations by Revitalizing of Historic Houses (Case Study: Ali-goli-agha Neighborhood, Isfahan, Iran). 99 117 110399 10.22034/jtd.2020.110399 FA Sahar Movahedi Mina Kashahni Hamedani Mehri Shahzeidi Journal Article 2017 01 03 Experience-centric accommodations provide suitable context of novel experiences for tourists that is not achievable in other places. The aim of the Experience-centric services is converting settelment to memorable moments for tourists via involving their five senses. As a consequence, memories with new contents would shape in tourists' mind and they tend to renewal their experiences. In this regard, historic houses because of their unique structure have high capacity to establish experience-centric accommodations. So, Ali-goli-agha historic neighborhood as result of its cultural heritages and historic structure is a very valuable place in order to constructing the experience-centric accommodations. However, historic house in this neighborhood primarily cannot be used for such purpose and need revitalization. The main goal of this research is discovering the manner of establishing experience centric accommodations via revitalizing the historic houses. The method of the following research is qualitative and the technics of collecting data is observation and semi-structured interview. The interviews have been analyzed by thematic analysis. During the research process the historic houses of Ali-goli-agha Neighborhood have been identified in order to establishing experience-centric accommodations and some items such as adjacency of historic houses, accessibility, architectural values of building and adaptability with neighborhood residential blocks all were considered as indicators of suitable ranges to build accommodations. Furthermore, tangible and intangible heritages of neighborhood can be utilized in revitalizing process. Experience-centric accommodations provide suitable context of novel experiences for tourists that is not achievable in other places. The aim of the Experience-centric services is converting settelment to memorable moments for tourists via involving their five senses. As a consequence, memories with new contents would shape in tourists' mind and they tend to renewal their experiences. In this regard, historic houses because of their unique structure have high capacity to establish experience-centric accommodations. So, Ali-goli-agha historic neighborhood as result of its cultural heritages and historic structure is a very valuable place in order to constructing the experience-centric accommodations. However, historic house in this neighborhood primarily cannot be used for such purpose and need revitalization. The main goal of this research is discovering the manner of establishing experience centric accommodations via revitalizing the historic houses. The method of the following research is qualitative and the technics of collecting data is observation and semi-structured interview. The interviews have been analyzed by thematic analysis. During the research process the historic houses of Ali-goli-agha Neighborhood have been identified in order to establishing experience-centric accommodations and some items such as adjacency of historic houses, accessibility, architectural values of building and adaptability with neighborhood residential blocks all were considered as indicators of suitable ranges to build accommodations. Furthermore, tangible and intangible heritages of neighborhood can be utilized in revitalizing process.

https://www.itsairanj.ir/article_110399_81a14b188350f0f669f6d2262b8f0a26.pdf

Iran Tourism Scientific Association Journal of Tourism and Development 2423-5075 6 1 2017 05 22 Market segmentation based on the expected benefits Mashhad citizens to choose a tourist destination Market segmentation based on the expected benefits Mashhad citizens to choose a tourist destination 118 134 110398 10.22034/jtd.2020.110398 FA Atefeh Mohammadzadeh Master of business administration from attar university of mashhad Ahmad Sharbaf Phd candidate in ferdowsi university of mashhad Yaser Asemandoreh Phd candidate in ferdowsi university of mashhad Journal Article 2017 01 01 The main purpose of this study was the tourism market segmentation and dividing tourism market into distinct groupes customer who might require separate marketing mix. Gaining this purpose, 560 questionnaires were gathered. To investigate the reliability of questionnaires, content and face validity approaches were used, and for the estimation of the reliability of questionnaires, Cronbach coefficient was computed at 0.91.for the analysis of data, statistical approaches including factor analysis and cluster analysis were applied. Principal component analysis revealed the 56 destination choice criteria being in the form of 10 factors. Cluster analysis was then employed to divide the customers into 4 clusters due to their similarity of respondent of the 10 factors. In addition to, describing the demographic characteristics were analyzed in each clusters. So that valuable information of the characteristics of different people and their and their views should be used to develop a successful and attractive marketing program. The main purpose of this study was the tourism market segmentation and dividing tourism market into distinct groupes customer who might require separate marketing mix. Gaining this purpose, 560 questionnaires were gathered. To investigate the reliability of questionnaires, content and face validity approaches were used, and for the estimation of the reliability of questionnaires, Cronbach coefficient was computed at 0.91.for the analysis of data, statistical approaches including factor analysis and cluster analysis were applied. Principal component analysis revealed the 56 destination choice criteria being in the form of 10 factors. Cluster analysis was then employed to divide the customers into 4 clusters due to their similarity of respondent of the 10 factors. In addition to, describing the demographic characteristics were analyzed in each clusters. So that valuable information of the characteristics of different people and their and their views should be used to develop a successful and attractive marketing program.

https://www.itsairanj.ir/article_110398_9d272379a74582443fc034ed5a992a39.pdf

Iran Tourism Scientific Association Journal of Tourism and Development 2423-5075 6 1 2017 05 22 The Analysis of Influential factors on Tourism Destination Development The Analysis of Influential factors on Tourism Destination Development 135 149 110403 10.22034/jtd.2020.110403 FA Ali Delshad Tourism Management Department, Faculty of Economics, Management and Accounting, Yazd University, Yazd City, Iran Journal Article 2017 03 15 Predicting and explaining the path of transformation and evolution of tourism destinations has been a challenging subject for tourism researchers in recent decades. This will make possible optimum and systematic tourism development. Identifying the effective factors and elements on destinations development and explaining their interactions will have an important role in the proper perception of the development process of tourism destinations. This has been studied in fewer related researches. The purpose of this research has been to analyze the relationships between the factors affecting on the development and evolution of tourism destinations in the framework of comparing the important models. The descriptive-analytical method has been selected as the research methods. Archival and Survey Methods had been used to collect necessary data. The statistical population has been the tourism related professors and researchers. Gray DEMATEL technique has been used to analyze and synthesize the gathered data. The results indicated tourists' kinds and activities, carrying capacity & growth limitations, the number of tourists/residents, competitions and facilities and services development are the most importance factors in the process of development and evolution of tourism destinations. Also, policies and government support factor has the highest affect on other factors. Competition, and infrastructures and modern technologies have been determined as the most easily influenced factors. Predicting and explaining the path of transformation and evolution of tourism destinations has been a challenging subject for tourism researchers in recent decades. This will make possible optimum and systematic tourism development. Identifying the effective factors and elements on destinations development and explaining their interactions will have an important role in the proper perception of the development process of tourism destinations. This has been studied in fewer related researches. The purpose of this research has been to analyze the relationships between the factors affecting on the development and evolution of tourism destinations in the framework of comparing the important models. The descriptive-analytical method has been selected as the research methods. Archival and Survey Methods had been used to collect necessary data. The statistical population has been the tourism related professors and researchers. Gray DEMATEL technique has been used to analyze and synthesize the gathered data. The results indicated tourists' kinds and activities, carrying capacity & growth limitations, the number of tourists/residents, competitions and facilities and services development are the most importance factors in the process of development and evolution of tourism destinations. Also, policies and government support factor has the highest affect on other factors. Competition, and infrastructures and modern technologies have been determined as the most easily influenced factors.

https://www.itsairanj.ir/article_110403_1977a1127b403587321b5a520907930f.pdf

Iran Tourism Scientific Association Journal of Tourism and Development 2423-5075 6 1 2017 05 22 Modification Priorities in Iran’s Tax System Emphasizing on Tourism Activities Modification Priorities in Iran’s Tax System Emphasizing on Tourism Activities 150 177 48674 FA Seyed Mohammad Mirmohammadi عضو هیات علمی دانشگاه علامه طباطبائی Nader Jannati دانشجوی دکتری اقتصاد، دانشگاه علامه طباطبائی Journal Article 2017 03 27

https://www.itsairanj.ir/article_48674_9058c666789874c718d1976270cee814.pdf

Iran Tourism Scientific Association Journal of Tourism and Development 2423-5075 6 1 2017 05 22 Recognition and Prioritization of Obstacles and Problems Affecting Tourism Industry Development in Busher Recognition and Prioritization of Obstacles and Problems Affecting Tourism Industry Development in Busher 178 194 110401 10.22034/jtd.2020.110401 FA ALIREZA GHASEMIZAD department of educational science,kazerun brunch,islamic azad university Sakine Dehghanfar ---------- Journal Article 2017 03 05 Identify Bushehr tourism industry development problems and offering the solutions The main aim of this research was to identify the coastal province of Bushehr tourism developments' problems and offering solutions to attract tourists. The research method was exploratory mixed one. The population was divided into two groups: native and non-native tourists in the region. So 286 people were participated in research by convenience sampling. The number of executive and experts were 66 people that participated in the quantitative section by census and in qualitative section by targeted sampling. At first in the qualitative phase, tourism development hinders and obstacles’ framework, by exploring the theoretical foundations, literature review and deep interviews with experts and tourists were found by theme analysis and presented as list of contents analysis. Then in the quantitative stage, framework intended by item analysis, confirmatory factor analysis and construct validity was confirmed. A questionnaire with 38 item with Likert five degrees-designed and distribute between tourists and experts. To approve the fitness of questionnaire’s components, a confirmatory factor analysis was carried out. Finally; 8 factors- economic, cultural, governmental, sanitary, geographical, recreational, political and welfare, were prepared. Furthermore, the presented indicators show this fact that the presented model is a suitable one in general and practical inputs complies with that very well. Based on the interview interviews with experts and tourists; tourist attraction strategies were presented that deal with every factors can solve huge tourism problem and develop this industry in Bushehr. Identify Bushehr tourism industry development problems and offering the solutions The main aim of this research was to identify the coastal province of Bushehr tourism developments' problems and offering solutions to attract tourists. The research method was exploratory mixed one. The population was divided into two groups: native and non-native tourists in the region. So 286 people were participated in research by convenience sampling. The number of executive and experts were 66 people that participated in the quantitative section by census and in qualitative section by targeted sampling. At first in the qualitative phase, tourism development hinders and obstacles’ framework, by exploring the theoretical foundations, literature review and deep interviews with experts and tourists were found by theme analysis and presented as list of contents analysis. Then in the quantitative stage, framework intended by item analysis, confirmatory factor analysis and construct validity was confirmed. A questionnaire with 38 item with Likert five degrees-designed and distribute between tourists and experts. To approve the fitness of questionnaire’s components, a confirmatory factor analysis was carried out. Finally; 8 factors- economic, cultural, governmental, sanitary, geographical, recreational, political and welfare, were prepared. Furthermore, the presented indicators show this fact that the presented model is a suitable one in general and practical inputs complies with that very well. Based on the interview interviews with experts and tourists; tourist attraction strategies were presented that deal with every factors can solve huge tourism problem and develop this industry in Bushehr.

https://www.itsairanj.ir/article_110401_5ee2184526dad0f8bc6056fa2438c588.pdf