Iran Tourism Scientific AssociationJournal of Tourism and Development2423-50755220161121Determining the factors affecting loyalty of the tourists towards tourists areas, the case of Masjed soleiman, Andika and LaliDetermining the factors affecting loyalty of the tourists towards tourists areas, the case of Masjed soleiman, Andika and Lali11611037510.22034/jtd.2020.110375FAAlirezaAhmadiAbdolazimAjiliMasoumahFourozaniMasoudYazdanpanahJournal Article20160607Touristand#39;s loyalty to a particular destination is a key issue in tourism management, so that recently this concept has been recognized as a major driving force and one of the most important indicators of success in marketing and tourism resources. The loyalty degree of tourists regardinga special destination reflects the intention of them to travel again and recommend to others. This study was done with the aim of determining the factors influencing the loyalty of tourists towards the tourist areas of Masjed Soleiman, Andika and Lali. The study sample consisted of 250 incoming tourists in those areas during February to April, 2015 that were selected using a stratified random sampling method. The needed data was collected by a questionnaire which its validity was confirmed by a panel of experts and its reliability was approved by calculating Cronbachand#39;s alpha coefficient (0.780 to 0.945).andnbsp; The results of the Pearson correlation coefficient showed that loyalty is significantly correlated with variables of expectations, perceived quality, perceived value, perceived prestige, commitment and satisfaction. The results of regression analysis also revealed that three variables of touristsand#39; satisfaction, commitment and image (the image inferred) can explain a total of %66/9 of the changes of their loyalty variance.Touristand#39;s loyalty to a particular destination is a key issue in tourism management, so that recently this concept has been recognized as a major driving force and one of the most important indicators of success in marketing and tourism resources. The loyalty degree of tourists regardinga special destination reflects the intention of them to travel again and recommend to others. This study was done with the aim of determining the factors influencing the loyalty of tourists towards the tourist areas of Masjed Soleiman, Andika and Lali. The study sample consisted of 250 incoming tourists in those areas during February to April, 2015 that were selected using a stratified random sampling method. The needed data was collected by a questionnaire which its validity was confirmed by a panel of experts and its reliability was approved by calculating Cronbachand#39;s alpha coefficient (0.780 to 0.945).andnbsp; The results of the Pearson correlation coefficient showed that loyalty is significantly correlated with variables of expectations, perceived quality, perceived value, perceived prestige, commitment and satisfaction. The results of regression analysis also revealed that three variables of touristsand#39; satisfaction, commitment and image (the image inferred) can explain a total of %66/9 of the changes of their loyalty variance.https://www.itsairanj.ir/article_110375_0f943e26562dac1c51bf373e1c237310.pdfIran Tourism Scientific AssociationJournal of Tourism and Development2423-50755220161121Introducing a Feasiblity Test Model of Creative Tourism Products in the Framework of Balanced ScoreCardIntroducing a Feasiblity Test Model of Creative Tourism Products in the Framework of Balanced ScoreCard173411039210.22034/jtd.2020.110392FAAliMohammadiMasoomeMoharrerمحمد صادقباباخانی فردJournal Article20161101Creative tourism was first identified as a specific niche of tourism as a tourism which offers visitors the opportunity to develop their creative potential.As creative tourism has developed, so the scope of activities and types of tourism covered by the concept has broadened. Recently it refers to and#39;knowledge based creative activities that generate meaningful intangible cultural products, creative content and experiences. Although creative tourism has a great potential to create value, but there is few managerial researches in this field. Therefore this research aims to provide a managerial framework for feasibility testing of creative tourism products. So this research aims to answer these questions: what indicators are necessary for assessing and introducing the creative tourism products? And what is the priority and weight of such indicators in balanced scorecard framework? The mix explorative methodology has been employed, i.e. in the first phase the qualitative content analysis as qualitative approach and in the second phase the fuzzy screening and fuzzy AHP methods as quantitative approach are used. The study population included university professors, practitioners and administrators in the field of tourism. The study has found that 56 indicators are considered important for feasibility study of creative tourism products. The importance priority of the creative tourism feasibility test model is as following: the customer dimension by 0.292, the customer by 0.279, the internal business process by 0.215 and learning and growth by 0.214.So the findings suggest that the creative tourism can be considered as a customer oriented tourism.Creative tourism was first identified as a specific niche of tourism as a tourism which offers visitors the opportunity to develop their creative potential.As creative tourism has developed, so the scope of activities and types of tourism covered by the concept has broadened. Recently it refers to and#39;knowledge based creative activities that generate meaningful intangible cultural products, creative content and experiences. Although creative tourism has a great potential to create value, but there is few managerial researches in this field. Therefore this research aims to provide a managerial framework for feasibility testing of creative tourism products. So this research aims to answer these questions: what indicators are necessary for assessing and introducing the creative tourism products? And what is the priority and weight of such indicators in balanced scorecard framework? The mix explorative methodology has been employed, i.e. in the first phase the qualitative content analysis as qualitative approach and in the second phase the fuzzy screening and fuzzy AHP methods as quantitative approach are used. The study population included university professors, practitioners and administrators in the field of tourism. The study has found that 56 indicators are considered important for feasibility study of creative tourism products. The importance priority of the creative tourism feasibility test model is as following: the customer dimension by 0.292, the customer by 0.279, the internal business process by 0.215 and learning and growth by 0.214.So the findings suggest that the creative tourism can be considered as a customer oriented tourism.https://www.itsairanj.ir/article_110392_3512f4622d3ae11af40bcd45e3e9123b.pdfIran Tourism Scientific AssociationJournal of Tourism and Development2423-50755220161121Estimating Non-use Value of Avicenna Mausoleum Using Contingent Valuation MethodEstimating Non-use Value of Avicenna Mausoleum Using Contingent Valuation Method354511042210.22034/jtd.2016.110422FAHamidBalaaliAssistant ProfessorJournal Article20200713https://www.itsairanj.ir/article_110422_3c6719f274a947407db71a986a040d53.pdfIran Tourism Scientific AssociationJournal of Tourism and Development2423-50755220161121Performance Evaluation of Integrated Supply Chain Hotels to achiveandnbsp;andnbsp;competitive advantage(case study: Hotels on Isfahan)
andnbsp;Performance Evaluation of Integrated Supply Chain Hotels to achiveandnbsp;andnbsp;competitive advantage(case study: Hotels on Isfahan)
andnbsp;466411039010.22034/jtd.2020.110390FAپژمانحاتمی فرMohammadrezaRezvani0000-0003-0830-3666AlirezaDarbanastane0000-0002-7977-7116Journal Article20161023andnbsp;<br /> <br /> The specific features of tourism industry have led the destination to consider the supply chain discussions for improving the touristsandrsquo; services in order that they can preserve their competitive advantage, promote their position and apply better programming by evaluating the integration on tourism supply chain as a key tool since evaluating different tourism elements results in allocating optimal sources for tourism development plans. andnbsp;This study evaluates integration from the hotel supply in Isfahan by applying Data Envelopment Analysis (DEA). The findings revealed that the hotels supply chain in Isfahan is not integration, and, internal integration, product integration, customer integration have positive performance in hotels ofandnbsp; Isfahan.andnbsp;<br /> <br /> The specific features of tourism industry have led the destination to consider the supply chain discussions for improving the touristsandrsquo; services in order that they can preserve their competitive advantage, promote their position and apply better programming by evaluating the integration on tourism supply chain as a key tool since evaluating different tourism elements results in allocating optimal sources for tourism development plans. andnbsp;This study evaluates integration from the hotel supply in Isfahan by applying Data Envelopment Analysis (DEA). The findings revealed that the hotels supply chain in Isfahan is not integration, and, internal integration, product integration, customer integration have positive performance in hotels ofandnbsp; Isfahan.https://www.itsairanj.ir/article_110390_840a63b31cb2006e3314bfdec26acc8f.pdfIran Tourism Scientific AssociationJournal of Tourism and Development2423-50755220161121Ecotourism zoning of Sadegh Abad Bafgh region, Yazd provinceEcotourism zoning of Sadegh Abad Bafgh region, Yazd province658511038810.22034/jtd.2020.110388FAمرضیهحبیبیSeyed SaeedHashemiJournal Article20161004https://www.itsairanj.ir/article_110388_11fe699b4fb1616fd9ac5b57d8650356.pdfIran Tourism Scientific AssociationJournal of Tourism and Development2423-50755220161121A Study of the effective factors in choosing traveling destination among customers Kurdistan province tourism agenciesA Study of the effective factors in choosing traveling destination among customers Kurdistan province tourism agencies8610311037110.22034/jtd.2020.110371FAFatehHabibiKhaledAhmadzadehZahedKermajianJournal Article20150419The industrial tourism has developed rapidly for the last two decades and today tourism has grown significantly in economic importance. In many countries, tourism is an important factor for economic development.The importance of this sector can be manifested from the fact that it increases earnings, creates employment opportunities, encourages the private sector and develops infrastructure. The tour operators, transportation industry, hotels and restaurants need to recognize and have knowledge of changes of the most important factors of tourism demand. The purpose of this study is to investigates the most important factors influencing the choice of a tourism destination and what factors are important to each of these factors can be determined. To Measure the above factors influence the choice of travel destination of the questionnaire are used. The findings from the analysis of the results of 270 questionnaires and using the Pearson test and Friedman test was used to test the hypotheses and their ranking. For validity and reliability of questioners also was calculated by Cronbachandrsquo;s alpha coefficient (o.83). Test results confirm the hypothesis, in other words, all factors have an influence in choosing a travel destination. In addition, Economic factors also became clear - as the most important factor in selection is a travel destination and then the Agencyand#39;s programs, geographical- natural factors, , personal factors, social andndash; cultural,andnbsp; political factors and other factors are ranked next.andnbsp;The industrial tourism has developed rapidly for the last two decades and today tourism has grown significantly in economic importance. In many countries, tourism is an important factor for economic development.The importance of this sector can be manifested from the fact that it increases earnings, creates employment opportunities, encourages the private sector and develops infrastructure. The tour operators, transportation industry, hotels and restaurants need to recognize and have knowledge of changes of the most important factors of tourism demand. The purpose of this study is to investigates the most important factors influencing the choice of a tourism destination and what factors are important to each of these factors can be determined. To Measure the above factors influence the choice of travel destination of the questionnaire are used. The findings from the analysis of the results of 270 questionnaires and using the Pearson test and Friedman test was used to test the hypotheses and their ranking. For validity and reliability of questioners also was calculated by Cronbachandrsquo;s alpha coefficient (o.83). Test results confirm the hypothesis, in other words, all factors have an influence in choosing a travel destination. In addition, Economic factors also became clear - as the most important factor in selection is a travel destination and then the Agencyand#39;s programs, geographical- natural factors, , personal factors, social andndash; cultural,andnbsp; political factors and other factors are ranked next.andnbsp;https://www.itsairanj.ir/article_110371_59c7cce47148b99676b5639788d9c3fc.pdfIran Tourism Scientific AssociationJournal of Tourism and Development2423-50755220161121Identify effective factors and prioritizing Sport Tourism activities
( case study: Chaharmahaland Bakhtiary Province)
andnbsp;Identify effective factors and prioritizing Sport Tourism activities
( case study: Chaharmahaland Bakhtiary Province)
andnbsp;10411411037210.22034/jtd.2020.110372FAصدیقهکیانی سلمی0000-0003-3023-0539ParisaYehanehJournal Article20151215sport tourism, has become a socio-economic phenomenon beyond an industry around the world and many countries has understood it as an important resource to improve the economic, social and political conditions. The aim of this study is to identify and prioritize the sport tourism activites in the Chaharmahal and Bakhtiari province. This province by natural attractions like mountains, rivers, protected area, etc.,is suitable for sports and adventure tourism and it is approximately possible to spread any kind of sports activity. The results were obtained in two ways: documentary and field. The main tool for data collection, is a questionnaire which its validity by experts and its reliability has been confirmed by calculating the rate of inconsistent judgments. The population of the 40 sports and tourism experts are in Chaharmahal and Bakhtiari Province. To analyze the results of the questionnaire, the ANP method and Super Decision software has been used. The results show that the ranking of factors, residential facilities - facilities with x points and then security, have the greatest impact on the prioritization attractions.in prioritizing 6 major existing sports attractions, mountain sports with x points, the highest rank, and then were nature and land-based sports, water and summer sports.sport tourism, has become a socio-economic phenomenon beyond an industry around the world and many countries has understood it as an important resource to improve the economic, social and political conditions. The aim of this study is to identify and prioritize the sport tourism activites in the Chaharmahal and Bakhtiari province. This province by natural attractions like mountains, rivers, protected area, etc.,is suitable for sports and adventure tourism and it is approximately possible to spread any kind of sports activity. The results were obtained in two ways: documentary and field. The main tool for data collection, is a questionnaire which its validity by experts and its reliability has been confirmed by calculating the rate of inconsistent judgments. The population of the 40 sports and tourism experts are in Chaharmahal and Bakhtiari Province. To analyze the results of the questionnaire, the ANP method and Super Decision software has been used. The results show that the ranking of factors, residential facilities - facilities with x points and then security, have the greatest impact on the prioritization attractions.in prioritizing 6 major existing sports attractions, mountain sports with x points, the highest rank, and then were nature and land-based sports, water and summer sports.https://www.itsairanj.ir/article_110372_038a1b6d330a0df3635b9c9d0e36e2c9.pdf