نوع مقاله : مقاله پژوهشی
نویسندگان
1 استادیار دانشکده گردشگری دانشگاه علم و فرهنگ، تهران، ایران
2 کارشناس ارشد بازاریابی گردشگری دانشگاه علم و فرهنگ
چکیده
کلیدواژهها
عنوان مقاله [English]
نویسندگان [English]
Networks in today modern societies are widespread and can play roles in organizations’ entreprenurial success. But their creation and continuance need appropriate backgrounds like the existence of social capital. While networks are influential in the reinforcement of social capital but some levels of social capital is also required for their creation. In this study, the current situation of social capital and the level of network creation is examined regarding the importance of social capital, its influence on organizations’ performance and the rise of tourism businesses’ performance in the network mode. Data are gathered through 200 questionnaires distributed among randomly selected travel agencies’ employers and managers and are analayzed using spss software and pearson correlation and T test. Results show that social capital and the level of netwok creation is appropriate among travel agencies and there is a significant relationship between social capital dimensions (cognitive, structural and relational) and network creation. According to the results, the influence of relational dimension is higher.
کلیدواژهها [English]
)