اسعدی، عبدالرضا و هدایتی بیلند، مجتبی (1398). تأثیر کیفیت خدمات بیمهای بر قصد خرید بیمههای عمر و سرمایهگذاری با نقش میانجی تجربیات خریدهای پیشین در یک شرکت بیمهای. فصلنامۀ پژوهشنامۀ بیمه، 34(134)، 72-87.
قاسمی یالقوز آغاج، اکبر، اسدزاده، احمد، ایمانی خوشنو، محمدحسین و جبارزاده، یونس (1396). ارزیابی عوامل جذب گردشگران درمانی با رویکرد تصمیمگیری چندمعیارۀ ترکیبی فازی (مورد مطالعه: استان آذربایجان شرقی). رسالۀ دریافت دکتری تخصصی. دانشکدۀ اقتصاد. دانشگاه تبریز.
قلیتبار، محمدعلی و صدقیانیفر، محمدرضا (1399). مطالعۀ گردشگری سلامت و ارتباط آن با گردشگری پایدار؛ رهیافتی نو در اقتصاد مقاومتی. دومین کنفرانس بینالمللی نوآوری در مدیریت کسبوکار و اقتصاد، تهران.
رهجو، سمیه، قاسمی، لیلا و دیری، فاطمه (1397). تأثیر ارزش ویژۀ برند بر قصد خرید مشتری با نقش میانجی کیفیت خدمات و رضایت مشتریان (مطالعۀ موردی: نمایندگیهای فروش شرکت سایپا در استان بوشهر). دومین همایش بینالمللی مدیریت، حسابداری و اقتصاد در توسعۀ پایدار، مشهد.
منصوری مؤید، فرشته، دانشفر، سالار و براتی، مهدیه (1396). بررسی تأثیر تجانس تصویر از خود با تصویر فروشگاه بر قصد خرید از فروشگاه: نقش ارزش ویژۀ برند فروشگاه. دوفصلنامۀ علمی کاوشهای مدیریت بازرگانی، 9(17)، 249-274.
Aggarwal, P., Castleberry, S. B., Ridnour, R., & Shepherd, C. D. (2005). Salesperson empathy and listening: Impact on relationship outcomes. Journal of Marketing Theory and Practice, 13(3), 16-31.
Akgün, A. E., Keskin, H., Ayar, H., & Erdoğan, E. (2015). The influence of storytelling approach in travel writings on readers’ empathy and travel intentions. Procedia-Social and Behavioral Sciences, 207, 577-586.
Ali, F., Amorim, I. S., & Chamorro-Premuzic, T. (2009). Empathy deficits and trait emotional intelligence in psychopathic and Machiavellianism. Personality and Individual Differences, 47(7), 758-762.
Arndt, J. (1967). Word of Mouth Advertising: A Review of the Literature.
Atilgan, E., Akinici, S., & Aksoy, S. (2003). Mapping service quality in tourism industry. Managing Service Quality, 13(5), 412-422.
Bagozzi, R. P., & Yi, Y. (1988). On the Evaluation of Structural Equation Models. Journal of the Academy of Marketing Science, 16(1), 74-94.
Bao, T., & Chang, T. L. S. (2014). Finding disseminators via electronic word of mouth message for effective marketing communications. Decision Support Systems, 67, 21-29.
Baron, R. M., & Kenny, D. A. (1986). The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations. Journal of personality and social psychology, 51(6), 1173.
Bucley, R., & Westaway, D. (2020). Mental health rescue effects of women's outdoor tourism: A role in COVID-19 recover. Annals of Tourism Research, 85, 10304.
Buttle, F. A. (1998). Word of mouth: understanding and managing referral marketing. Journal of strategic marketing, 6(3), 241-254.
Carman, J. M. (1990). Consumer perceptions of service quality: an assessment of the SERVQUAL dimensions. Journal of Retailing, 66(1), 33-35.
Çerri, S. (2012). Exploring the relationships among service quality, Satisfaction, trust and store loyalty among retail customers. Journal of Competitiveness, 4(4), 16-35.
Chang, I. C., Chou, P. C., Yeh, R. K. J., & Tseng, H. T. (2016). Factors influencing Chinese tourists’ intentions to use the Taiwan Medical Travel App. Telematics and Informatics, 33(2), 401-409.
Charlett, D., Garland, R., & Marr, N. (1995). How damaging is negative word of mouth. Marketing Bulletin, 6(1), 42-50.
Chen, L., Li, Y. Q., & Liu, C. H. (2018). How airline service quality determines the quantity of repurchase intention Mediate and moderate effects of brand quality and perceived value. Journal of Air Transport Management, 75, 185-197.
Chiu, S. C., Liu, C. H., & Tu, J. H. (2016). The influence of tourists' expectations on purchase intention: Linking marketing strategy for low-cost airlines. Journal of Air Transport Management, 53, 226-234.
Coles, T., Fenclova, E., & Dinan, C. (2014). Tourism and corporate social responsibility: A critical review and research agenda. Tourism Management Perspectives, 6, 122-141.
Confente, I. (2015). Twenty-five years of word-of-mouth studies: a critical review of tourism research. International Journal of Tourism Research, 17(6), 613-624.
Cronbach, L. J., & Shavelson, R. J. (2004). My current thoughts on coefficient alpha and successor procedures. Educational and Psychological Measurement, 64(3), 391-418.
Davis, M. H., & Empathy 2nd, A. (1996). A Social Psychological Approach.
Dedeoglu, B. B., & Demirer, H. (2015). Differences in service quality perceptions of stakeholders in the hotel industry. International Journal of Contemporary Hospitality Management, 27(1), 130-146.
De Sousa, A., McDonald, S., Rushby, J., Li, S., Dimoska, A., & James, C. (2011). Understanding deficits in empathy after traumatic brain injury: The role of affective responsively. Cortex, 47(5), 526-535.
Fick, G. R., & Brent Ritchie, J. R. (1991). Measuring service quality in the travel and tourism industry. Journal of Travel Research, 30(2), 2-9.
Fornell, C., & Larcker, D. (1981). Structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39-50.
Giacobbe, R. W., Jackson Jr., D. W., Crosby, L. A., & Bridges, C. M. (2006). A contingency approach to adaptive selling behavior and sales performance: selling situations and salesperson characteristics. Journal of Personal Selling & Sales Management, 26(2), 115-142.
Girgin, A., Yazan, T., & Karadag, E. (2017). Evaluation of the Satisfaction of Foreign States in Public Hospitals. Khazar Journal of Humanities and Social Sciences, 5-17.
Godovykh, M., & Ridderstaat, J. (2020). Health outcomes of tourism development: A longitudinal study of the impact of tourism arrivals on residents’ health. Journal of Destination Marketing & Management, 17, 100462.
Gronroos, C. (1994). From scientific management to service management: a management perspective for the age of service competition. International Journal of Service Industry Management, 3, 5-20.
Hanna, P., Font, X., Scarles, C., Weeden, C., & Harrison, C. (2018). Tourist destination marketing: From sustainability myopia to memorable experiences. Journal of Destination Marketing & Management, 9, 36-43.
Homburg, C., Wieseke, J., & Bornemann, T. (2009). Implementing the marketing concept at the employee–customer interface: the role of customer need knowledge. Journal of Marketing, 73(4), 64-81.
Hu, Y. (2010). An investigation on the linkage between purchase intention and service quality in the Ecommerce context. In 2010 International Conference on Innovative Computing and Communication and 2010 Asia-Pacific Conference on Information Technology and Ocean Engineering, (pp. 304-307). IEEE.
Hua, H. H., Wang, L., Jiang, L., & Yang, W. (2019). Strong ties versus weak ties in word-of-mouth marketing. BRQ Business Research Quarterly, 22, 245-256
Hudson, S., Roth, M. S., Madden, T. J., & Hudson, R. (2015). The effects of social media on emotions, brand relationship quality, and word of mouth: an empirical study of music festival attendees. Tourism Management, 47, 68-76.
Karubi, M., & Mohamadian, M. (2009). Measuring a tourist on the effectiveness of advertising media in travel agencies. Social Science Quarterly, 45, 63-92 [in persain].
Kenny, D., & Albright, L. (1987). Accuracy in interpersonal perception: A social relations analysis. Psychological Bulletin, 102(3), 390-402.
Khalili Shojaei, V., Khodadad Hoseinie, S. H., & Ahmadi P. (2011). Conceptualization of Integrated Brand Engagement (IBE) Grounded Theory Strategy: A Case Study of Iran Automobile Industry. Tarbiat Modares University IQBQ, 18(2),133-150
Kim, Y., & Peterson, R. A. (2017). A Meta-analysis of Online Trust Relationships in E-commerce. Journal of Interactive Marketing, 38, 44-54.
Le, D. N., Nguyen, H. T., & Truong, P. H. (2020). Port logistics service quality and customer satisfaction: Empirical evidence from Vietnam. The Asian Journal of Shipping and Logistics, 36(2), 89-103.
Markovic, S., Iglesias, O., Singh, J. J., & Sierra, V. (2018). How does the perceived ethicality of corporate services brands influence loyalty and positive word-of-mouth? Analyzing the roles of empathy, affective commitment, and perceived quality. Journal of Business Ethics, 148(4), 721-740.
Maxham III, J. G. (2001). Service recovery's influence on consumer satisfaction, positive word-of-mouth, and purchase intentions. Journal of Business Research, 54(1), 11-24.
Nilashi, M., Samad, S., Manaf, A. A., Ahmadi, H., Rashid T. A., … & Ahmed, O. H. (2019). Factors influencing medical tourism adoption in Malaysia: A DEMATEL-Fuzzy TOPSIS approach. Computers & Industrial Engineering, 137, 106005.
Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1985). A conceptual model of service quality and its implications for future research. Journal of Marketing, 49(4), 41-50.
Park, J. W., Robertson, R., & Wu, C. L. (2004). The effect of airline service quality on passengers' behavioral intentions: a Korean case study. Journal Air Transportation Management, 10(6), 435-439.
Peña-García, N., Gil-Saura, I., Rodríguez-Orejuela, A., & Siqueira-Junior, J. R. (2020). Purchase intention and purchase behavior online: A cross-cultural approach. Heliyon, 6(6), e04284.
Pham, T. Y., & Yeo, G. T. (2019). Evaluation of transshipment container terminals’ service quality in Vietnam: From the shipping companies’ perspective. Sustainability, 11(5), 1503.
Prebensen, N., Skallerud, K., & Chen, J. S. (2010). Tourist motivation with sun and sand destinations: satisfaction and the wom-effect. Journal of Travel & Tourism Marketing, 27(8), 858-873.
Raina, A. K. (2005). Ecology Wildlife and Tourism development: Principles, Practices and Strategies. Sarup & Sons.
Ramayah, T., Lee, J. W. C., & Mohamad, O. (2010). Green product purchase intention: Some insights from a developing country. Resources, Conservation and Recycling, 54(12), 1419-1427.
Rieffe, C., Ketelear, L., & Wiefferink, C. H. (2010). Assessing empathy in young children: Construction and validation of an Empathy Questionnaire (EmQue). Personality and Individual Differences, 49(5), 362-367.
Sanayei, A., Shafiee, M. M., & Amini, M. V. (2016). Analyzing and Evaluating the Effectiveness of Bank Advertising According to the Advertising Characteristics and Audience Involvement Using the AISDALSLOVE Model (Case study: Isfahan Tejarat Bank). Exploration of Business Administration, 8(15), 185-209 [in Persian].
Seyedameri, M. H., Moharamzadeh, M., Bashiri, B., & Hadi, H. (2010). Study element sponsorship of sports marketing mix elements. Olympic Quarterly, 4(52), 111-129 [in Persian].
Shao, C. Y., Baker, J. A., & Wagner, J. (2004). The effects of appropriateness of service contact personnel dress on customer expectations of service quality and purchase intention: the moderating influences of involvement and gender. Journal Business Research, 57(10), 1164-1176.
Shostack, G. L. (1977). Breaking free from product marketing. Journal of marketing, 41(2), 73-80.
Sharma, A. (2013). Medical Tourism Challenges and Future Prospects. International Journal of Business and Management Invention, 2(1), 21-29.
Sparks, B. (2007). Planning a wine tourism vacation? Factors that help to predict tourist behavioral intentions. Tourism Management, 28(5), 1180-1192.
Steinmetz, J. L., Park, S., & Fesenmaier, D. R. (2016). Measuring tourism advertising: The destination advertising response (Dar) model. Travel and Tourism Research Association: Advancing Tourism Research Globally. 40.
Suess, C., Baloglu, S., & Busser, J. A. (2018). Perceived impacts of medical tourism development on community wellbeing. Tourism Management, 69, 232-245.
Sweeney, J. C., Soutar, G. N., & Mazzarol, T. (2008). Factors influencing word of mouth effectiveness: receiver perspectives. European Journal of Marketing, 42(3-4), 344-364.
Szymańska, E. (2015). Construction of the Model of Health Tourism Innovativeness. Procedia-Social and Behavioral Sciences, 213, 1008-1014.
Taylor, S. A., & Baker, T. L. (1994). An assessment of the relationship between service quality and customer satisfaction in the formation of consumers’ purchase intentions. Journal of Retailing, 70(2), 163-178.
Tien, D. H., Rivas, A. A. A., & Liao, Y. K. (2019). Examining the influence of customer-to customer electronic word-of-mouth on purchase intention in social networking sites. Asia Pacific Management Review, 24(3), 238-249.
Tsang, N. K., Lee, L. Y. S., & Qu, H. (2015). Service quality research on China's hospitality and tourism industry. International Journal of Contemporary Hospitality Management, 27(3), 473-497.
Tsiotsou, R. (2005). Perceived Quality Levels and their Relation to Involvement, Satisfaction, and Purchase Intentions. Marketing Bulletin, 16(4), 1-10.
Vu, T. P., Grant, D. B., & Menachof, D. A. (2020). Exploring logistics service quality in Hai Phong, Vietnam. The Asian Journal of Shipping and Logistics, 36(2), 54-64.
Wang, X., & Yang, Z. (2010). The effect of brand credibility on consumers’ brand purchase intention in emerging economies: The moderating role of brand awareness and brand image. Journal of global marketing, 23(3), 177-188.
Wang, X., Zhang, J., Gu, C., & Zhen, F. (2009). Examining antecedents and consequences of Tourist satisfaction: a structural modeling approach. Tsinghua Science and Technology, 14(3), 397-406.
Wang, C. L., Li, D., Barnes, B. R., & Ahn, J. (2012). Country image, product image and consumer purchase intention: Evidence from an emerging economy. International Business Review, 21(6), 1041-1051.
Wetzels, M., Odekkerken-Schroder, G., & Van Oppen, C. (2009). Using PLS path modeling for assessing hierarchical construct models: Guidelines and empirical illustration. MIS Quarterly, 33(1), 177.
White, C., & Yu, Y. T. )2005(. Satisfaction emotions and consumer behavioral intentions. Journal of Services Marketing, 19(6), 411-420.
Whitmore, R., Crooks, V. A., & Snyder, J. (2015). Ethics of care in medical tourism: Informal caregivers' narratives of responsibility, vulnerability and mutuality. Health & Place, 35, 113-118.
Wieseke, J., Geigenmüller, A., & Kraus, F. (2012). On the role of empathy in customer employee interactions. Journal of Service Research, 15(3), 316-331.
Ye, B. H., Yuen, P. P., Qiu, H. Z., & Zhang, V. H. (2008). Motivation of medical tourists: An exploratory case study of Hong Kong medical tourists. In Asia Pacific Tourism Association (APTA) Annual Conference, Bangkok, Thailand.
Yoo, B., Donthu, N., & Lee, S. (2000). An examination of selected marketing mix elements and brand equity. Journal of the Academy of Marketing Science, 28(2), 195-211.