Specifying the Effective Factors on the Level of Residents Support in Tabriz City from Tourism Development  (With an Emphasis on the Social - Cultural Aspects)

Mohamadzadeh, Parviz; Panahi, Hossein; Samadzad, Saeideh

doi:10.22034/jtd.2020.110409

Specifying the Effective Factors on the Level of Residents Support in Tabriz City from Tourism Development (With an Emphasis on the Social - Cultural Aspects)

Document Type : Original Article

Authors

parviz mohamadzadeh ¹

hossein panahi ¹

saeideh samadzad ²

¹ Associate Professor, Department of Economics, Faculty of management and business, University of Tabriz, Iran

² PHD Student in Tabriz University, Department of Economics, Faculty of management and business, Iran

10.22034/jtd.2020.110409

Abstract

The role of local residents in decisions related to tourism development is critical. Therefore, recognizing the support of local residents and the factors affecting the level of support (residents' image of local community) is necessary.
The purpose of this study is evaluation of residents support on the development of tourism, using structural equation modeling approach and partial least squares (PLS). To do so, using simple stratified sampling method a total of 384 questionnaires, has been distributed in the third quarter of 2016 (21 June -21 September). The population of the study included local residents of Tabriz city. The results show a significant and positive relationship between residents' image of local community and their support for the development of tourism. Also, there is a significant and positive relationship between residents' image and perceived socio-cultural impacts of tourism. Residents' perception of their place affects their evaluation of the impacts of development projects and it can has an effect on support for development of tourism. Finally, the results show physical appearance of Tabriz city is the most important factor in shaping residents' perception of the local community. Therefore, city physical tissues (historic and old tissues), city architecture, preservation and restoration of cultural and historical monuments should be considered by policymakers and city officials.

Keywords

Residents' Image of Local Community

Socio-Cultural Impacts

Residents Satisfaction

Support of Residents

Tabriz City