Journal of Tourism and Development

Journal of Tourism and Development

Performance Evaluation of Integrated Supply Chain Hotels to achiveandnbsp;andnbsp;competitive advantage(case study: Hotels on Isfahan) andnbsp;

Document Type : Original Article

Authors
پژمان حاتمی فر
Mohammadreza Rezvani
Alireza Darbanastane
10.22034/jtd.2020.110390
Abstract
andnbsp;

The specific features of tourism industry have led the destination to consider the supply chain discussions for improving the touristsandrsquo; services in order that they can preserve their competitive advantage, promote their position and apply better programming by evaluating the integration on tourism supply chain as a key tool since evaluating different tourism elements results in allocating optimal sources for tourism development plans. andnbsp;This study evaluates integration from the hotel supply in Isfahan by applying Data Envelopment Analysis (DEA). The findings revealed that the hotels supply chain in Isfahan is not integration, and, internal integration, product integration, customer integration have positive performance in hotels ofandnbsp; Isfahan.
Keywords
Tourism supply chain
tourism supply chain integration
hotels
DEA