نوع مقاله : مقاله پژوهشی
نویسندگان
1 استاد دانشگاه تهران
2 استادیاردانشگاه تهران
چکیده
کلیدواژهها
عنوان مقاله [English]
نویسندگان [English]
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The specific features of tourism industry have led the destination to consider the supply chain discussions for improving the touristsandrsquo; services in order that they can preserve their competitive advantage, promote their position and apply better programming by evaluating the integration on tourism supply chain as a key tool since evaluating different tourism elements results in allocating optimal sources for tourism development plans. andnbsp;This study evaluates integration from the hotel supply in Isfahan by applying Data Envelopment Analysis (DEA). The findings revealed that the hotels supply chain in Isfahan is not integration, and, internal integration, product integration, customer integration have positive performance in hotels ofandnbsp; Isfahan.
کلیدواژهها [English]
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