Determining the factors affecting loyalty of the tourists towards tourists areas, the case of Masjed soleiman, Andika and Lali

Ahmadi, Alireza; Ajili, Abdolazim; Fourozani, Masoumah; Yazdanpanah, Masoud

doi:10.22034/jtd.2020.110375

Determining the factors affecting loyalty of the tourists towards tourists areas, the case of Masjed soleiman, Andika and Lali

Document Type : Original Article

Authors

alireza ahmadi

abdolazim ajili

masoumah fourozani

masoud yazdanpanah

10.22034/jtd.2020.110375

Abstract

Touristand#39;s loyalty to a particular destination is a key issue in tourism management, so that recently this concept has been recognized as a major driving force and one of the most important indicators of success in marketing and tourism resources. The loyalty degree of tourists regardinga special destination reflects the intention of them to travel again and recommend to others. This study was done with the aim of determining the factors influencing the loyalty of tourists towards the tourist areas of Masjed Soleiman, Andika and Lali. The study sample consisted of 250 incoming tourists in those areas during February to April, 2015 that were selected using a stratified random sampling method. The needed data was collected by a questionnaire which its validity was confirmed by a panel of experts and its reliability was approved by calculating Cronbachand#39;s alpha coefficient (0.780 to 0.945).andnbsp; The results of the Pearson correlation coefficient showed that loyalty is significantly correlated with variables of expectations, perceived quality, perceived value, perceived prestige, commitment and satisfaction. The results of regression analysis also revealed that three variables of touristsand#39; satisfaction, commitment and image (the image inferred) can explain a total of %66/9 of the changes of their loyalty variance.

Keywords

Tourists

tourist areas

satisfaction

loyalty

satisfaction model